Technology

I&m trying to show how AppleiPad Pro sets new boundaries for mobile computing and offers a real alternative to a laptop for many of us.

Today we&re taking a look at the Files app and how to use it effectively with an iPad.

Episode guide:

1. Part One:iPad Equipment
2. Part Two:Keyboard, Typing, Shortcuts, and Dictation tips
3. Part Three:How to multitask on iPad Pro
4. Part Four(this episode): How to use AppleFiles app and tags

What is Files

Files is a cloud-based data storage system that is compatible with Macs, iPhones, and iPads and works to make sure all your information is accessible to you when you are logged in with your Apple ID.

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Alexa debuted on select Windows 10 laptops earlier this year & built into a range of newly launched HP, Asus, Acer and Lenovo notebooks & and is now available for download on all compatible devices.

There are no PC-specific controls for Alexa at this point, but Amazon said it plans to add &PC-specific capabilities& early in 2019.

Moving beyond managing entertainment and smart home apps, Alexapresence on Windows 10 is aimed at work productivity and serves to highlight the AI assistantrise in office environments & much as the iPhone in 2007 moved quickly from individual users to become a mainstay of the workforce.

There are now more that 25,000 Alexa skills available, including agrowing list targeted specifically at business users.

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I hate lock-in. Lock-in is when you wrap a product up with so much proprietary stuff that the customer can&t move to a competing offering. The advantage to the company is that they dramatically reduce customer churn—thus reducing the need for marketing—and can focus sales efforts more on acquiring new customers, rather than keeping existing customers happy.

That last part is also the problem, because once lock-in is achieved, companies tend to defund efforts to keep customers happy…and increasingly focus on raising prices as a way to raise revenues. Companies that embrace this strategy effectively morph from being customer-focused to being more like organized crime and a protection racket. You don&t buy because you want to, you buy because you don&t have a choice.

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