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Technology
Itgoing to be harder for trolls to disrupt Periscope broadcasts. The Twitter-owned live-streaming app has offered chat moderation capabilities for years, but it has so far relied on group moderation. That means when users flagged a comment as abuse, spam or harassment, Periscope would randomly select a few other viewers to take a look and decide if thattrue. Violators would be banned if the users agreed. That worked well in some cases, but it still put control in the hands of the crowd, not the live streamer. Now, Periscope is changing that.
Instead of relying solely on group moderation, the company says broadcasters will instead be allowed to assign chat moderators before they start streaming.
These moderators can then watch the chat during the live broadcast and actively mute commenters in the audience who are disruptive.
After being muted, the person will not be allowed to chat for the remainder of the broadcast. This muting activity will be visible to anyone joining the broadcast from either Periscope or Twitter, but assigning chat moderators can only be done from Periscope, the company says.
When the live stream wraps, the broadcaster can then view a list of all the muted accounts and can choose to block those users from joining in future broadcasts.
The addition, which arrived alongside new replay editing tools, is another step toward improving the health of conversations on Periscope, the company claims. It follows another change announced this past summer, which focused on stricter enforcement of its rules around abuse and harassment.
Before, trolls whose comments were flagged during a broadcast were only temporarily blocked from chatting. They wouldn&t be able to comment on that live broadcast, but they could still join others in the future and continue to disrupt, threaten or abuse the video creator or the community.
The change that rolled out this summer made it so that those people who repeatedly got suspended for violating the guidelines would have their Periscope accounts reviewed and suspended.
Online harassment is not a new problem, to be sure, but the major social platforms have been struggling to get a handle on the issues.
In Twittercase, in particular, itbeen called out for being too tolerant of online harassment and hate speech, under the guise of protecting free speech. But Twitter has been trying to better handle abuse complaints, in more recent months, including through the acquisition ofanti-abuse technology provider Smyte, which is helping to automate some of the processes here, as well as with the rollout of more stringent policies and anti-abuse features. Periscope hasn&t received as much attention, but is focusing on reducing the abuse that occurs during the real-time conversations on live broadcasts.
More info on how the new chat moderation feature works is here.
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- Category: Technology
&Conversational marketing& is a phrase that I hear a lot, but when the team at AdLingo uses it, they mean something specific — namely, bringing chatbots and other conversational assistants into online advertising.
The startup is part of Google Area 120incubator, and co-founder and general manager Vic Fatnani said heworked on advertising at Google for more than a decade.
&One of the things we saw happening was this paradigm shift with users and consumers going towards more of a conversational medium,& he said. &Everything is becoming more conversational, whether itthrough devices such as your phone, your speaker and eventually your car … We asked ourselves, ‘Hey if this shift is happening, why can&t marketing be more conversational'&
You may be wondering whether consumers are really clamoring to interact with ads, but Fatnani said he and his co-founder Dario Rapisardi were determined not to build &a solution that needs a problem,& so they spent months talking to marketers and chatbot developers.
Apparently, when they asked about what challenges everyone was facing, the big answer was &discovery.& As Fatnani put it, &Hey, I have this amazing conversational assistant, but itreally hard for me to bring this in front of an audience.&
General Manager Vic Fatnani, Head of Partnerships Stephanie Lyras, Head of Engineering Dario Rapisardi
In his view, advertising provides the perfect medium to solve this problem. Instead of building a chatbot and just letting consumers find it on their own website or app, brands can integrate it into their advertising, allowing people who see the ad to ask questions and provide feedback.
&Imagine you want to launch a new soda drink in Brazil, a market that you&ve never entered before,& he said. &Imagine you can now run a conversational display ad and actually have people vote to say what kind of flavor would you like to drink.&
Or for a real example, therethe Allstar Kia experience that you can see at the top of this post. The companydirector of internet marketing Chris Ferrall said in a statement that &AdLingo lets our customers browse inventory, determine car trade-in value and make an appointment with a salesperson — all within an engaging, interactive experience that meets them right where they are.&
To be clear, AdLingo isn&t building the chatbots. Instead, Fatnani said, &The brands and developers bring the conversational experience to us, and we distribute that experience all over the web.&
To do this, the platform integrates with chatbot tools like Dialogue Flow, Microsoftbot Framework, LiveEngage and Blip. Italso partnered with Valassis Digital and LivePerson (the Kia campaign happened through Valassis).
How does this all fit into Googlelarger plans for advertising Fatnani said it doesn&t, at least not yet.
&We are completely separate efforts in terms of our product roadmap and what we execute,& he said, later adding, &At this point, we just want to make sure we&re really, really focused on our customer.&
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Twitter users on iOS were hit with a strange bug today. Instead of receiving notifications that included the tweet itself, they received a string of alphanumeric characters. The issue only affected iOS users, we confirmed with the company, and has since been resolved.
Twitter was quick to address the problem, following complaints from Twitter users about the weird notifications.
Twitter CEO Jack Dorsey posted at 12:42 PM ET today that Twitter was aware of the issue and was working on a fix.
Minutes later, he tweeted again that the issue was resolved.
We asked Twitter for more details on what went wrong, as a lot of people were wondering why their phones& notification screen looked like this.
Some were also concerned it was a security issue of some kind, and didn&t know if a password reset was in order.
Twitter now says the issue was only a bug — nothing to be concerned about.
The company pointed us to a tweet from its Support channel (see below), which explains the issue in laymanterms. It says the bug was related to the code used for iOS notifications — specifically the &red bubbles& (meaning the app iconbadges).
Normally, you would not see this in &numbers and code,& Twitter explains.
Or, as @Jack put it in more technical terms: &We send an invisible background notification to the app with badge counts (mainly unread notifications, DMs, etc.). The issue caused these notifications to become visible for a short period of time. We don&t know exactly why, but quickly reverted.&
In any event, the issue is fixed, itnot a hack, and we can all rest easy.
Whew.
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Read more: No, your Twitter was not hacked
Write comment (94 Comments)Lyft and Uber race to an IPO is heating up.
Lyft has selected JPMorgan Chase - Co. as the lead underwriter of its initial public offering, along with Credit Suisse Group and Jefferies Group,the WSJ reported, citing &people familiar with the companyplans.&
Lyft declined to comment.
Lyft is expected to file an IPO in the first half of 2019. Choosing an underwriter marks the next official step in the process. Meanwhile, Uber is making its own preparations.
Uber, which has received proposals from banks that placed its value at as much as $120 billion, is also considering an early 2019 listing.
Some people familiar with the plan said Lyftvaluation will exceed the $15.1 billion it was valued at earlier this year. While Lyftvalue is still considerably lower than Uber&s, iton the upswing.
Lyftsaid in June 2018 that it raised an additional $600 million in a Series I financing round led by Fidelity Management - Research Company, pushing its post-money valuation to $15.1 billion. The valuation had more than doubled in a 14-month span.
Lyft has spent the past 18 months aggressively expanding into new U.S. cities, as wellas into Canadaand pursuing itsautonomous vehicleambitions. Lyft has increased its market share in the U.S. to 35 percent. In January 2017, Lyft had just 22 percent market share in the United States.
Lyft has raised $2.9 billion in primary capital since April 2017.In total, Lyft has raised $5.1 billion since its inception.
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Read more: Report: Lyft selects JPMorgan to lead IPO in 2019
Write comment (97 Comments)Twitter today inserts activity-based tweets into your timeline, alerting you to things like the popular tweets liked by people you follow, or those Twitter accounts that a lot of people in your network have just started to follow. These alerts can be useful, but their timing is sporadic and they can be easily missed. Plus, if you turn off Twitter algorithmic timeline (as may be possible for some), you&ll lose access to this sort of info. A new Twitter app called Macaw aims to help.
Macaw, which recently launched on Product Hunt, offers a set of similar information as Twitter does, with a few changes.
Macaw works by first pulling in a list of people you follow. It then tracks what tweets they like throughout the day and turns that into a feed of tweets that were most popular. Macaw does the same thing for users, too & that is, it shows you if a number of people have suddenly started following someone, for example.
Beyond this, Macaw will also show you the &Latest& tweets receiving likes from your network in a separate tab, as well as tweets where someone has asked a question.
This &Asks& section will highlight tweets where someone on Twitter has asked something like &Does anyone know…& or &what are the best…&, for example. This can help you find new conversations to participate in and help you expand your network.
The end result is a curated version of Twitter, where you can catch up with whatimportant, without so much endless scrolling through your timeline.
Even if you&re on Twitter itself a lot, Macaw can still be useful.
Its default setting will hide top tweets posted by someone in your network & because, chances are, you&ve already read them. With this setting turned on, you&ll only be shown top tweets by users you don&t yet follow.
You can also configure how many likes are required for something to be considered a &top& tweet. By default, this is set to 25, but you can change it to 10, 100, or even 1,000. You can adjust the default setting for the age of the tweet, too, from 6 hours to 2 hours, 24 hours, or 96 hours, based on how often you check in.
The app, however, is not a Twitter client.
That is, it doesn&t take the place of Twitter or other apps like Twitterific or Tweetbot, as you can&t use it to post tweets, access direct messages, update your profile, or follow users. You&ll need a different app, like the main Twitter client, for that. But a tap in Macaw will launch Twitter for you, making the transition feel seamless.
The app was built by Zachary Hamed, who had previously built Daily 140 for tracking a similar set of data, shared via email. He says he started building Macaw as a side project and launched it into private beta in August. It doesn&t currently have a business model, beyond a plan to maybe charge for additional features later on.
In some ways, Macaw is similar to Nuzzel, another Twitter summarization app that provides a list of top links that your network is sharing and discussing. But many of the best things on Twitter aren&t links, they&re individual tweets or tweetstorms. (Like that recent Google+ rant, for example).
Hamed admits Nuzzel was a source of inspiration for Macaw (a bird that screams constantly, by the way. Ha!)
&I was actually inspired by those notifications in the main Twitter app since I&ve always found them fascinating and by Nuzzel, which is one of my most used apps & and whose founder Jonathan I really respect,& Hamed says. &I think there is a lot of hidden insight to be found in posts people have liked and who they start following, especially if there is momentum around certain names or topics. As of now, Twitter only shares one to two of those recommendations, not all of it,& he adds.
*While we do like Macaw, the app, one thing we&re not a fan of are the fake reviews on the Macaw website, which pretend to be from @Jack, Mary Meeker, and Chamath Palihapitiya. Itobviously meant to be a joke, but it falls flat & Macaw doesn&t need this sort of false promotion, and itwrong because it could confuse less savvy users.
Macaw is a free download on the App Store.
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Read more: Macaw will curate Twitter for you, help expand your network
Write comment (99 Comments)Thirty Madison, the healthcare startup behind the hair loss brand Keeps, has brought in a $15.25 million Series A co-led byMaveron and Northzone.
The company provides a subscription-based online marketplace for menhair loss prevention medications Finasteride and Minoxidil. Keeps sells these drugs direct-to-consumer, working with manufacturers to keep the costs low.
On Keeps, a subscription of Minoxidil, an over-the-counter topical treatment often referred to by the brand name Rogaine, is $10 monthly. A subscription to Finasteride, a prescription drug taken daily, is $25 per month.
&Itan end-to-end platform that is the single best place for guys who are looking to keep their hair,& Thirty Madison co-founderSteven Gutentag told TechCrunch.
Keeps is tapping into a big market. According to the American Hair Loss Association, two-thirds of American men experience some hair loss by the age of 35.
You may have heard of Hims, a venture-backed menhealthcare company that similarly sells subscriptions to hair loss treatments, as well as oral care, skin care andtreatments for erectiledysfunction. Keeps is its smaller competitor. For now, the company is focused solely on haircare, though with the new funds, Thirty Madison plans to launch Cove, a sister brand to Keeps that will provide treatments to migraine sufferers.
The company was founded last year byGutentag andDemetri Karagas with a plan to develop several digital healthcare brands under the Thirty Madison umbrella.
&Going through this process myself of starting to experience hair loss, I was not sure where to turn,& Gutentag said. &I went online and looked up ‘why am I losing my hair,& and if you search on Google, really for any medical condition, you usually walk away thinking you&re going to die … Iwas so fortunate that I got access to this high-quality specialist who could help me with my problem and I was in the position to afford those treatments, but most peopledon&t get that access.&
Keeps also providedigital accessto a network of doctors at a cost of roughly $30 per visit.
TechCrunchConnie Loizos wrote last year that &itnever been a better time to be a man who privately suffers from erectile dysfunction, premature ejaculation or hair loss& because of advances and investments in telemedicine. Since then, even more money has been funneled into the space.
Hims has raised nearly $100 million to date and is rumored to be working on a line of womenproducts. Roman, a cloud pharmacy for erectile dysfunction, raised an $88 million Series A last month and is launching a &quit smoking kit.& And LemonaidHealth, which also provides prescriptions to erectile dysfunction medications and more, secured $11 million last year.
Greycroft, Steadfast Venture Capital, First Round, ERA, HillCour and Two River also participated in Thirty Madisonfundraise, which brings its total raised to date to $22.75 million.
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Read more: Erectile pharmacy app Roman raises $88M to launch ‘& lsquo; quit cigarette smoking & set.
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