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Technology
On October 18 — just one week away — some of the most brilliant and innovative minds in reality creation will gather at UCLARoyce Hall in Los Angeles to attend TC Sessions AR/VR 2018. Whether you&re an early startup founder, an investor, a developer or a student, if you&re focused on AR/VR, you don&t want to miss this day-long intensive event that goes deep into the current and future state of augmented and virtual realities.
Need a bit more convincing Here are four reasons why you should buy a ticket and attend TC Sessions AR/VR 2018.
1. Deep-dive discussions
We have an outstanding roster of speakers ready to take the stage and go deep on both the opportunities and the challenges facing the AR/VR industry now and in the future. Here are just some of the people and topics we have on tap.
Niko Bonatsos, managing director at General Catalyst, Jacob Mullins, a partner at Shasta Ventures and Catherine Ulrich, managing director at FirstMark Capital will offer a reality check on the state of AR/VR funding — and discuss where the opportunities lie.
Survios co-founders Nathan Burba and James Iliff will talk VR gaming. The big question is whether VR gaming will continue to be a big opportunity and whether the studio can keep the momentum rolling.
Stephanie Zhan, a partner at Sequoia Capital, discusses how to build an inclusive — if virtual — future. As we spend more time in online virtual worlds, can the game developers who build them address the social issues we encounter
2. Presentations: The challenging future of AR/VR
From expensive hardware to breaking out beyond gaming, AR/VR technology faces hurdles to widespread adoption. Heavy-hitters at Oculus, Facebook and Snap (to name a few) weigh in on this important subject. Herea taste.
Finding users isn&t the only hurdle when it comes to augmented reality. Creating developer platforms ranks right up there on the AR challenge-o-meter. Eitan Pilipski, a VP at Snap, will talk about leveraging the companyextensive AR selfie-filter expertise to attract more developers.
Yelena Rachitsky is an executive producer of experiences at Oculus, a company thatinvested hundreds of millions of dollars into VR content. She&ll discuss how the company plans to help Facebook kickstart its VR future. Will Facebookcustomers buy in
Speaking of Facebook&s future, Ficus Kirkpatrick leads the companycamera team, and he&ll talk about the companyentry into AR — by augmenting customers& smartphone cameras. But where will FacebookAR journey lead
3. Networking
You won&t find a better opportunity to connect with the leaders, innovators, investors and makers within the AR/VR community. Whether you&re looking for collaborators, an investment opportunity, your next job or your next round of funding, you&ll find the people who can make it happen at TC Sessions AR/VR 2018 — all in one day, all in one place.
4. Build community
Community building goes beyond simple networking. Itlike-minded people sharing their ideas, philosophies and dreams. Itabout learning from each other and then returning to the work with renewed inspiration. Come and enrich the community.
TC Sessions AR/VR 2018 takes place on October 18 at UCLARoyce Hall in Los Angeles. Tickets cost $149, but you can save 35 percent simply by tweeting your attendance. Go buy a ticket and join your people for one incredible, inspiring day. We can&t wait to see you next week!
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Read more: Four reasons why you should attend TC Sessions AR/VR 2018
Write comment (94 Comments)AT-T will launch a new direct-to-consumer streaming service next year, the company announced today. Yes, another one. AT-T currently already operates cord cutter-friendly streaming services DirecTV Now and the low-cost WatchTV, but its new service will be focused on WarnerMedia properties, including HBO.
The move follows AT-Tacquisition of Time Warner, which completed this past June. That means AT-T also now operates Time Warnerstreaming services HBO GO, for pay TV viewers, and HBO NOW, for cord cutters.
The upcoming, subscription-based service will include all of WarnerMediaproperties, like HBO plus WarnerMediaother TV and movie franchises, as well as third-party licensed content.
And unlike DirecTV Now and Watch TV, the focus is not on streaming live TV, but on-demand content.
In that way, itbeing positioned more as a Netflix competitor, or even a rival to Disneyupcoming streaming service, also due in 2019.
WarnerMedia CEO John Stankey discussed the service onstage at Vanity FairNew Establishment Summit on Wednesday, but didn&t confirm its pricing or even what titles, specifically, would be included.
However, as CNBC noted, the company owns many major media brands like &Harry Potter,& &Batman& and shows from cable TV networks like CNN, TNT and TBS.
The service will cost more than HBO NOW, Variety also reports, and will be competitive in terms of content spend with Netflix. Currently, Warner Media spends $2.5 million to Netflix$8 billion on content, its report said.
In a statement, Stankey confirmed the new service would arrive in the fourth quarter of 2019.
&This is another benefit of the AT-T/Time Warner merger, and we are committed to launching a compelling and competitive product that will serve as a complement to our existing businesses and help us to expand our reach by offering a new choice for entertainment with the WarnerMedia collection of films, television series, libraries, documentaries and animation loved by consumers around the world,& Stankey said.
&We expect to create such a compelling product that it will help distributors increase consumer penetration of their current packages and help us successfully reach more customers,& he added.
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Onstage at Vanity FairNew Establishment Summit in Los Angeles, Jeffrey Katzenberg and Meg Whitman unveiled the name of their highly anticipated mobile video company known until now as NewTV.
The name is Quibi, short for &quick bites,& per a note on its new website: &Something cool is coming from Hollywood and Silicon Valley — quick bites of captivating entertainment, created for mobile by the best talent, designed to fit perfectly into any moment of your day.&
The short-form video service, launching next year, will operate on a two-tiered subscription model similar to Hulu, per Deadline.Quibi is cooking up original content withOscar-winning filmmaker Guillermo del Toro, Southpaw director Antoine Fuqua andSpider-Man director Sam Raimi, as well as Get Out producer Jason Blum and Van Toffler, the CEO of digital media production company Gunpowder - Sky, a spokesperson for the company confirmed to TechCrunch.
The Hollywood Reporter says the del Toro project &is a modern zombie story,& the Fuqua project is &a modern version ofDog Day Afternoon& and theBlum project, titledWolves and Villagers, could be compared toFatal Attraction.
Katzenberg, the former chairman of Walt Disney Studios and founder of WndrCo, a consumer tech investment and holding company, has raised $1 billion for Quibi from Disney, 21st Century Fox, Entertainment One, NBCUniversal, Sony Pictures Entertainment, Alibaba Goldman Sachs, JPMorgan Chase, Madrone Capital and several others. He hiredMeg Whitman asQuibi&sCEO in January.
Quibi, given Katzenberg and Whitman&sentertainment and business acumen, is expected to compete with the biggest players in the space, including Instagram, Netflix and Snap, which today announced Snap Originals. The new effort will have the ephemeral messaging service rolling out 12 new scripted shows on its app, from Keeping Up with the KardashianscreatorBunim/Murray,Friday Night Lightswriter Carter Harris and more.
Quibi is hiring aggressively, recently bringing on former Instagram product manager Blake Barnes and former Hulu chief technology officer Rob Post.
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Early-stage venture capital firm Shasta Ventures has brought on three new faces to beef up its enterprise software and security portfolio amid a big push to &go deeper& into cybersecurity, per Shasta&smanaging director Doug Pepper.
Balaji Yelamanchili (above left), the former general manager and executive vice president of Symantecenterprise security business unit, joins as a venture partner on the firmenterprise software team. He was previously a senior vice president at Oracle and Dell EMC. Pepper says Yelamanchili will be sourcing investments and may take board seats in &certain cases.&
The firm has also tapped Salesforce former chief information security officer Izak Mutlu (above center) as an executive-in-residence, a role in which he&ll advise Shasta portfolio companies. Mutlu spent 11 years at the cloud computing company managing IT security and compliance.
InterWest board partner Drew Harman, the final new hire, has joined as a board partner and will work closely with the chief executive officers of Shastastartups. Harman has worked in enterprise software for 25 years across a number of roles. He is currently on the boards of the cloud-based monetization platform Aria, enterprise content marketing startup NewsCred, customer retention software provider Totango and others.
&Thereno area today thatmore important than cybersecurity,& Pepper told TechCrunch. &The business of venture has gotten increasingly competitive and it demands more focus than ever before. We aren&t looking for generalists, we are looking for domain experts.&
Shastasecurity investments include email authentication service Valimail, which raised a $25 million Series B in May. Airspace Systems, a startup that built &kinetic capture& technologiesthat can identify offending unmanned aircrafts and take them down, raised a $20 million round with participation from Shasta in March. And four-year-old Stealth Security, a startup that defends companies from automated bot attacks, secured an$8 millioninvestment from Shasta in February.
The Menlo Park-based firm filed to raise $300 million for its fifth flagship VC fund in 2016. A year later, it announced a specialty vehicle geared toward augmented and virtual reality app development. With more than $1 billion under management, the firm also backs consumer, IoT, robotics and space-tech companies across the U.S.
In the last year, Shasta has promoted Nikhil Basu Trivedi, Nitin Chopra and Jacob Mullins from associate to partner, as well as added two new associates, Natalie Sandman and Rachel Star.
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Read more: Shasta Ventures is doubling down on security startups with 3 new hires
Write comment (94 Comments)Target is no stranger to running startup accelerators. The company today operates itsTarget + Techstars program, the beauty-focused Target Takeoff, and the India-based Target Accelerator Program. Now itadding a fourth business accelerator to the mix with the launch of Target Incubator. The new program is aimed at Gen Z entrepreneurs and its only real require is that the businesses involved are doing some sort of good.
As Target puts it, the businesses simply need to be making things &better for people or the planet.&
That broad requirement could cover a range of businesses, including those with new product ideas, new technology, or new services. Target says these could be things that impact everything from how you get your groceries to greenhouse emissions.
The businesses themselves don&t have to be too far along, either. All Target is asking is the company has taken some steps to try to get traction, but the business itself doesn&t have to have already publicly launched. It just needs to be more than &an idea& and it needs to be established as a legal entity. The founders must also still retain majority ownership (51%+) to be considered.
The retailer says it will select eight businesses for the program, with up to two members per business directly participating in the new incubator.
These &Gen Z&-focused entrepreneurs will then participate in virtual programming one hour per week from late April through June 2019, followed by a two-month in-person incubator program at TargetHQ in Minneapolis from mid July through early August 2019.
While there, they&ll receive mentorship from Target leaders and other businesses; participate in workshops, learning sessions and team-building events; be able to access subject matter experts across industries; and participate in other founder growth and development opportunities, Target says.
Applications opened up Monday and will close on October 29, with offers doled out on December 5, following a round of finalist interviews.
The businesses selected will also receive a $10,000stipend from Target.
And the retailer will cover travel and accommodations for the interviews, plus travel and housing for those attending the eight-week program, which wraps with a demo day.
For Target, being involved with startups gives it the chance to invest in businesses at an early stage, which can ultimately benefit Targetown bottom line, help it keep up with trends & especially those that draw in younger shoppers & and aid in its battle with Amazon.
The company has already established itself as a company that wants to work with emerging brands, through moves like its investment in online mattress company Casper, as well as through partnerships with digital-first brands likeBevel, Harry&s, Bark, Who What Wear, Native, Quip, Rocketbook, GIR, NatureBox, Hello, and others. It also last year acquired same-day delivery service Shipt, a still-emerging company that allowed it to get into the hot grocery delivery market.
Beyond working with new and digital-first brands, Target wants to reach businesses doing &good.& Today, many younger shoppers & those Target dubs as &Gen Z& & are driven to stores by more than just price. They often want to feel happy about their purchases because they believe in the companymission, or because it supports sustainable businesses, for example. Target Incubator will give the retailer a first look into those kinds of businesses now, too.
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Read more: Target’s newest incubator is looking for ‘save the world’ kind of stuff
Write comment (97 Comments)Nintendo has set a strange new precedent with the release of Legend of Zelda SP on the Switch: itessentially the original NES game but with Link starts loaded up with good gear and cash. In a way itno different from a cheat code, but the way itexecuted feels like a missed opportunity.
The game itself (SP stands for &special&) is described by Nintendo in the menu as a &souped up version& of the original: &Living the life of luxury!& Ita separate entry in the menu with all the other NES games you get as part of the companysubscription service.
You&re given the white sword, big shield, blue ring and power bracelet, plus 255 rupees to replace that shield when a Like-like eats it. Basically they&ve given you all the stuff you can find on the overworld (including max bombs and keys), but no items you&d get from inside a dungeon. You also have six hearts, and traveling around a little bit I determined these were awarded by raiding nearby hidden areas, not simply assigned. Secret passages are already revealed, and so on.
Because it skips the title screen and save game selection it seems like someone must have essentially played through the game to this point (or more likely edited the values in game RAM) and then walked to the classic starting point and made a save state that automatically loads when you start or reset the game. This means the only way to save is to use the Switchbuilt-in save states, not the rather inconvenient save method the game used.
Itplain enough that this will be a less frustrating way to explore this famously difficult game, but it seems untrue to Zeldaroots. I understand perhaps gifting the player some of the impossible to find things like a heart hidden inside a random block here or there. Getting some bombs to start is great too, and maybe even the rings (warping is helpful, and the game is pretty punishing, so damage reduction is nice). But the white sword
For one thing, a player experiencing the game this way misses out on one of the most iconic moments in all gaming — &Itdangerous to go alone. Take this!& Then the ritual lifting of the wooden sword. And then setting out into the world to die again and again.
And for me, the white sword was always sort of a rite of passage in the game — your first big step toward becoming powerful. You earned it by finding those extra heart containers, perhaps after asking in vain after it before you were ready. Once you have it, you&re cutting through enemies like butter.
To make it the default sword and to skip these steps seems like it causes the player to miss out on what makes Zelda Zelda.
To be fair, itnot the only version of the game you can play — the original is available, too. But it seems like a missed opportunity. Why not just have a save game you can load with this stuff, so you can continue playing as normal Why not have the option baked into the launch of the original Zelda — have a couple secret save states ready with differing levels of items
Nintendo has the opportunity to introduce a new generation to classic NES games here, having provided a rather bare-bones experience with the NES Classic Edition. Why not enhance them Include the manual, god mode, developer commentary This is the legacy the company has been stewarding for decades, and what better than to give it the respect it deserves
I&m probably overthinking it. But this Zelda SP just seems like a rushed job when players would appreciate something like it, just not so heavy-handed. Itnot that these games are inviolable, but that if they&re going to be fiddled with, we&d like to see it done properly.
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Read more: Nintendo’s ‘souped-up’ NES Zelda loads you with gear for an easier adventure
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