At a Senate hearing this week in which US lawmakers quizzed tech giants on how they should go about drawing up comprehensive Federal consumer privacy protection legislation,Apple&sVP of software technology described privacy as a &core value& for the company.

&We want your device to know everything about you but we don&t think we should,& Bud Tribble told them in his opening remarks.

Facebook was not at the commerce committee hearing which, as well as Apple, included reps from Amazon, AT-T, Charter Communications, Google and Twitter.

But the company could hardly have made such a claim had it been in the room, given that itsbusiness is based on trying to know everything about you in order to dart you with ads.

You could say Facebook has ‘hostility to privacy‘ as a core value.

Earlier this year one US senator wondered of Mark Zuckerberg how Facebook could run its service given it doesn&t charge users for access. &Senator we run ads,& was the almost startled response, as if the Facebook founder couldn&t believe his luck at the not-even-surface-level political probing his platform was getting.

But there have been tougher moments of scrutiny for Zuckerberg and his company in 2018, as public awareness about how peopledata is being ceaselessly sucked out of platforms and passed around in the background, as fuel for a certain slice of the digital economy, has grown and grown —fuelled by a steady parade of data breaches and privacy scandals which provide a glimpse behind the curtain.

On the data scandal front Facebook has reigned supreme, whether itas an ‘oops we just didn&t think of that& spreader of socially divisive ads paid for by Kremlin agents (sometimes with roubles!); or as a carefree host for third party apps to party at its users& expense by silently hovering up info on their friends, in the multi-millions.

Facebookresponse to the Cambridge Analytica debacle was to loudly claim itwas ‘locking the platform down‘. And try to paint everyone else as the rogue data sucker — to avoid the obvious and awkward fact thatits own business functions in much the same way.

All this scandalabra has kept Facebook execs very busy with year, with policy staffers and execs being grilled by lawmakers on an increasing number of fronts and issues — from election interference and data misuse, to ad transparency,hate speech and abuse, and also directly, and at times closely, on consumer privacy and control.

Facebook shielded its founder from one sought for grilling on data misuse, as UK MPs investigated online disinformation vs democracy, as well as examining wider issues around consumer control and privacy. (They&ve since recommended a social media levy to safeguard societyfrom platform power.)

The DCMS committee wanted Zuckerberg to testify to unpick how Facebookplatform contributes to the spread of disinformation online. The company sent various reps to face questions (including its CTO) — but never the founder (not even via video link). And committee chair Damian Collins was withering and public in his criticism of Facebook sidestepping close questioning — saying the company had displayed a &pattern& of uncooperative behaviour, and &an unwillingness to engage, and a desire to hold onto information and not disclose it.&

As a result, Zuckerbergtally of public appearances before lawmakers this year stands at just two domestic hearings, in the US Senate and Congress, and one at a meeting of the EU parliamentconference of presidents (which switched from a behind closed doors format to being streamed online after a revolt by parliamentarians) — and where he washeckled by MEPs for avoiding their questions.

But three sessions in a handful of months is still a lot more political grillings than Zuckerberg has ever faced before.

Hegoing to need to get used to awkward questions now that lawmakers have woken up to the power and risk of his platform.

Security, weaponized

What has become increasingly clear from the growing sound and fury over privacy and Facebook (and Facebook and privacy), is that a key plank of the companystrategy to fight against the rise of consumer privacy as a mainstream concern is misdirection and cynical exploitation of valid security concerns.

Simply put, Facebook is weaponizing security to shield its erosion of privacy.

Privacy legislation is perhaps the only thing that could pose an existential threat to a business thatentirely powered by watching and recording what people do at vast scale. And relying on that scale (and its own dark pattern design) to manipulate consent flows to acquire the private data it needs to profit.

Only robust privacy laws could bring Facebookself-serving house of cards tumbling down. User growth on its main service isn&t what it was but the company has shown itself very adept at picking up (and picking off) potential competitors — applying its surveillance practices to crushing competition too.

In Europe lawmakers have already tightened privacy oversight on digital businesses and massively beefed up penalties for data misuse.Under the regionnew GDPR framework compliance violations can attract fines as high as 4% of a companyglobal annual turnover.

Which would mean billions of dollars in Facebookcase — vs the pinprick penalties it has been dealing withfor data abuse up to now.

Though fines aren&t the real point; if Facebook is forced to change its processes, so how it harvests and mines peopledata, that could knock a major, major hole right through its profit-center.

Hence the existential nature of the threat.

The GDPR came into force in May and multiple investigations are already underway. This summer the EUdata protection supervisor,Giovanni Buttarelli, told the Washington Postto expect the first results by the end of the year.

Which means 2018 could result in some very well known tech giants being hit with major fines. And — more interestingly — being forced to change how they approach privacy.

One target for GDPR complainants is so-called ‘forced consent‘ — where consumers are told by platforms leveraging powerful network effects that they must accept giving up their privacy as the ‘take it or leave it& price of accessing the service. Which doesn&t exactly smell like the ‘free choice& EU law actually requires.

Itnot just Europe, either. Regulators across the globe are paying greater attention than ever to the use and abuse of peopledata. And also, therefore, to Facebookbusiness — which profits, so very handsomely, by exploiting privacy to build profiles on literally billions of people in order to dart them with ads.

US lawmakers are now directly asking tech firms whether they should implement GDPR style legislation at home.

Unsurprisingly, tech giants are not at all keen — arguing, as they did at this weekhearing, for the need to &balance& individual privacy rights against &freedom to innovate&.

So a lobbying joint-front to try to water down any US privacy clampdown is in full effect. (Though also asked this week whether they would leave Europe or California as a result of tougher-than-they&d-like privacy laws none of the tech giants said they would.)

The state of California passed its own robust privacy law, theCaliforniaConsumerPrivacy Act, this summer, which is due to come into force in 2020. And the tech industry is not a fan. So its engagement with federal lawmakers now is a clear attempt to secure a weaker federal framework to ride over any more stringent state laws.

Europe and its GDPR obviously can&t be rolled over like that, though. Even as tech giants like Facebook have certainly been seeing how much they can get away with — to force a expensive and time-consuming legal fight.

While ‘innovation& is one oft-trotted angle tech firms use to argue against consumer privacy protections,Facebook included, the company has another tactic too: Deploying the ‘S& word — security — both to fend off increasingly tricky questions from lawmakers, as they finally get up to speed and start to grapple with what itactually doing; and — more broadly — to keep its people-mining, ad-targeting business steamrollering on by greasing the pipe that keeps the personal data flowing in.

In recent years multiple major data misuse scandals have undoubtedly raised consumer awareness about privacy, and put greater emphasis on the value of robustly securing personal data. Scandals that even seem to have begun to impact how some Facebook users Facebook. So the risks for its business are clear.

Part of its strategic response, then, looks like an attempt to collapse the distinction between security and privacy — by using security concerns to shield privacy hostile practices from critical scrutiny, specifically by chain-linking its data-harvesting activities to some vaguely invoked &security purposes&, whether thatsecurity for all Facebook users against malicious non-users trying to hack them; or, wider still, for every engaged citizen who wants democracy to be protected from fake accounts spreading malicious propaganda.

So the game Facebook is here playing is to use security as a very broad-brush to try to defang legislation that could radically shrink its access to peopledata.

Here, for example, is Zuckerberg responding to a question from an MEP in the EU parliament asking for answers on so-called ‘shadow profiles& (aka the personal data the company collects on non-users) — emphasis mine:

Itvery important that we don&t have people who aren&t Facebook users that are coming to our service and trying to scrape the public data thatavailable. And one of the ways that we do that is people use our service and even if they&re not signed in we need to understand how they&re using the service to prevent bad activity.

At this point in the meeting Zuckerberg also suggestively referenced MEPs& concerns about election interference — to better play on a security fear thatinexorably close to their hearts. (With the spectre of re-election looming next spring.) So hemaking good use of his psychology major.

&On the security side we think itimportant to keep it to protect people in our community,& he also said when pressed by MEPs to answer how a person who isn&t a Facebook user could delete its shadow profile of them.

He was also questioned about shadow profiles by the House Energy and Commerce Committee in April. And used the same security justification for harvesting data on people who aren&t Facebook users.

&Congressman, in general we collect data on people who have not signed up for Facebook for security purposes to prevent the kind of scraping you were just referring to [reverse searches based on public info like phone numbers],& he said.&In order to prevent people from scraping public information… we need to know when someone is repeatedly trying to access our services.&

He claimed not to know &off the top of my head& how many data points Facebook holds on non-users (nor even on users, which the congressman had also asked for, for comparative purposes).

These sorts of exchanges are very telling because for years Facebook has relied upon people not knowing or really understanding how its platform works to keep what are clearly ethically questionable practices from closer scrutiny.

But, as political attention has dialled up around privacy, and its become harder for the company to simply deny or fog what itactually doing, Facebook appears to be evolving its defence strategy — by defiantly arguing itsimply must profile everyone, including non-users, for usersecurity.

No matter this is the same company which, despite maintaining all those shadow profiles on its servers, famously failed to spot Kremlin election interference going on at massive scale in its own back yard — and thus failed to protect its users from malicious propaganda.

Facebook is weaponizing security to erode privacy

TechCrunch/Bryce Durbin

Nor was Facebook capable of preventing its platform from being repurposed as a conduit for accelerating ethnic hate in a country such as Myanmar — with some truly tragic consequences. Yet it must, presumably, hold shadow profiles on non-users there too. Yet was seemingly unable (or unwilling) to use that intelligence to help protect actual lives…

So when Zuckerberg invokes overarching &security purposes& as a justification for violating peopleprivacy en masse it pays to ask critical questions about what kind of security itactually purporting to be able deliver. Beyond, y&know, continued security for its own business model as it comes under increasing attack.

What Facebook indisputably does do with ‘shadow contact information&, acquired about people via other means than the person themselves handing it over, is to use it to target people with ads. So it uses intelligence harvested without consent to make money.

Facebook confirmed as much this week, when Gizmodo asked it to respond to a study by some US academics that showed how a piece of personal data that had never been knowingly provided to Facebook by its owner could still be used to target an ad at that person.

Responding to the study, Facebook admitted it was &likely& the academic had been shown the ad &because someone else uploaded his contact information via contact importer&.

&People own their address books. We understand that in some cases this may mean that another person may not be able to control the contact information someone else uploads about them,& it told Gizmodo.

So essentially Facebook has finally admitted that consentless scraped contact information is a core part of its ad targeting apparatus.

Safe to say, thatnot going to play at all well in Europe.

Basically Facebook is saying you own and control your personal data until it can acquire it from someone else — and then, er, nope!

Yet given the reach of its network, the chances of your data not sitting on its servers somewhere seems very, very slim. So Facebook is essentially invading the privacy of pretty much everyone in the world who has ever used a mobile phone. (Something like two-thirds of the global population then.)

In other contexts this would be called spying — or, well, ‘mass surveillance&.

Italso how Facebook makes money.

And yet when called in front of lawmakers to asking about the ethics of spying on the majority of the people on the planet, the company seeks to justify this supermassive privacy intrusion by suggesting that gathering data about every phone user without their consent is necessary for some fuzzily-defined &security purposes& — even as its own record on security really isn&t looking so shiny these days.

Facebook is weaponizing security to erode privacy

WASHINGTON, DC & APRIL 11: Facebook co-founder, Chairman and CEO Mark Zuckerberg prepares to testify before the House Energy and Commerce Committee in the Rayburn House Office Building on Capitol Hill April 11, 2018 in Washington, DC. This is the second day of testimony before Congress by Zuckerberg, 33, after it was reported that 87 million Facebook users had their personal information harvested by Cambridge Analytica, a British political consulting firm linked to the Trump campaign. (Photo by Chip Somodevilla/Getty Images)

Itas if Facebook is trying to lift a page out of national intelligence agency playbooks — when governments claim ‘mass surveillance& of populations is necessary for security purposes like counterterrorism.

Except Facebook is a commercial company, not the NSA.

Soitonly fighting to keep being able to carpet-bomb the planet with ads.

Profiting from shadow profiles

Another example of Facebook weaponizing security to erode privacy was also confirmed via Gizmodoreportage. The same academics found the company uses phone numbers provided to it by users for the specific (security) purpose of enabling two-factor authentication, which is a technique intended to make it harder for a hacker to take over an account, to also target them with ads.

In a nutshell, Facebook is exploiting its users& valid security fears about being hacked in order to make itself more money.

Any security expert worth their salt will have spent long years encouraging web users to turn on two factor authentication for as many of their accounts as possible in order to reduce the risk of being hacked. So Facebook exploiting that security vector to boost its profits is truly awful. Because it works against those valiant infosec efforts — so risks eroding users& security as well as trampling all over their privacy.

Itjust a double whammy of awful, awful behavior.

And of course, theremore.

A third example of how Facebook seeks to play on peoplesecurity fears to enable deeper privacy intrusion comes by way of the recent rollout of its facial recognition technology in Europe.

In this region the company had previously been forced to pull the plug on facial recognition after being leaned on by privacy conscious regulators. But after having to redesign its consent flows to come up with its version of ‘GDPR compliance& in time for May 25, Facebook used this opportunity to revisit a rollout of the technology on Europeans — by asking users there to consent to switching it on.

Now you might think that asking for consent sounds okay on the surface. But it pays to remember that Facebook is a master of dark pattern design.

Which means itexpert at extracting outcomes from people by applying these manipulative dark arts. (Don&t forget, it has even directly experimented in manipulating users& emotions.)

So can it be a free consent if ‘individual choice& is set against a powerful technology platform thatboth in charge of the consent wording, button placement and button design, and which can also data-mine the behavior of its 2BN+ users to further inform and tweak (via A/B testing) the design of the aforementioned ‘consent flow& (Or, to put it another way, is it still ‘yes& if the tiny greyscale ‘no& button fades away when your cursor approaches while the big ‘YES& button pops and blinks suggestively)

In the case of facial recognition, Facebook used a manipulative consent flow that included a couple of self-serving ‘examples& — selling the ‘benefits& of the technology to users before they landed on the screen where they could choose either yes switch it on, or no leave it off.

One of whichexplicitly played on peoplesecurity fears— by suggesting that without the technology enabled users were at risk of being impersonated by strangers. Whereas, by agreeing to do what Facebook wanted you to do, Facebook said it would help &protect you from a stranger using your photo to impersonate you&…

That example shows the company is not above actively jerking on the chain of peoplesecurity fears, as well as passively exploiting similar security worries when it jerkily repurposes 2FA digits for ad targeting.

Thereeven more too; Facebook has been positioning itself to pull off what is arguably the greatest (in the ‘largest& sense of the word) appropriation of security concerns yet toshield its behind-the-scenes trampling of user privacy — when, from next year, it will begin injecting ads into the WhatsApp messaging platform.

These will be targeted ads, because Facebook has already changed the WhatsApp T-Cs to link Facebook and WhatsApp accounts — via phone number matching and other technical means that enable it to connect distinct accounts across two otherwise entirely separate social services.

Thing is, WhatsApp got fat on its founders promise of 100% ad-free messaging. The founders were also privacy and security champions, pushing to roll e2e encryption right across the platform — even after selling their app to the adtech giant in 2014.

WhatsApprobust e2e encryption meansFacebook literally cannot read the messages users are sending each other. But that does not mean Facebook is respecting WhatsApp users& privacy.

On the contrary; The company has given itself broader rights to user data by changing the WhatsApp T-Cs and by matching accounts.

So, really, itall just one big Facebook profile now — whichever of its products you do (or don&t) use.

This means that even without literally reading your WhatsApps, Facebook can still know plenty about a WhatsApp user, thanks to any other Facebook Group profiles they have ever had and any shadow profiles it maintains in parallel. WhatsApp users will soon become 1.5BN+bullseyes for yet more creepily intrusive Facebook ads to seek their target.

No private spaces, then, in Facebookempire as the company capitalizes on peoplefears to shift the debate away from personal privacy and onto the self-serving notion of ‘secured by Facebook spaces& — in order that it can keep sucking up peoplepersonal data.

Yet this is a very dangerous strategy, though.

Because if Facebook can&t even deliver security for its users, thereby undermining those &security purposes& it keeps banging on about, it might find it difficult to sell the world on going naked just so Facebook Inc can keep turning a profit.

Whatthe best security practice of all Thatsuper simple: Not holding data in the first place.

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For hobbyist photographers like myself, Hasselblad has always been the untouchable luxury brand reserved for high-end professionals.

To fill the gap between casual and intended photography, they released the X1D — a compact, mirrorless medium format. Last summer whenStefan Etienne reviewed the newly released camera,I asked to take a picture.

After importing the raw file into Lightroom and flipping through a dozen presets, I joked that I would eat Ramen packets for the next year so I could buy this camera. It was that impressive.

Two weeks with a $16,000 Hasselblad kit

XCD 3.5/30mm lens

Last month Hasselblad sent us the XCD 4/21mm (their latest ultra wide-angle lens) for a two-week review, along with the X1D body and XCD 3,2/90mm portrait lens for comparison. I wanted to see what I could do with the kit and had planned the following:

  • Swipe right on everyone with an unflattering Tinder profile picture and offer to retake it for them
  • Travel somewhere with spectacular landscapes

My schedule didn&t offer much time for either, so a weekend trip to the cabin would have to suffice.

[gallery type="slideshow" link="none" columns="1" size="full" ids="1722181,1722182,1722183,1722184,1722185,1722186,1722187,1722188,1722201"]

As an everyday camera

The weekend upstate was rather quiet and uneventful, but it served to be the perfect setting to test out the camera kit because the X1D is slow A. F.

It takes approximately 8 seconds to turn on, with an additional 2-3 seconds of processing time after each shutter click — top that off with a slow autofocus, slow shutter release and short battery life (I went through a battery within a day, approximately 90 shots fired). Rather than reiterating Stefanreview, I would recommend reading itherefor full specifications.

Coming from a Canon5D Mark IV, I&m used to immediacy and a decent hit rate. The first day with the Hasselblad was filled with constant frustration from missed moments, missed opportunities. It felt impractical as an everyday camera until I shifted toward a more deliberate approach — reverting back to high school SLR days when a roll of film held a limited 24 exposures.

When I took pause, I began to appreciate the cameradetails:a quiet shutter, a compact but sturdy body and an intuitive interface, including a touchscreen LCD display/viewfinder.

[gallery type="slideshow" link="none" columns="1" size="full" ids="1722796,1722784,1722775"]

Nothing looks or feels cheap about the Sweden-designed, aluminum construction of both the body and lenses. Itheavy for a mirrorless camera, but it feels damn good to hold.

XCD 4/21mm lens

[gallery type="slideshow" link="none" columns="1" size="full" ids="1722190,1722191,1722489,1722490"]

Dramatic landscapes and cityscapes without an overly exaggerated perspective — this is where the XCD 4/21mm outperforms other super wide-angle lenses.

With a 105° angle of view and17mm field of view equivalent on a full-framed DSLR, I was expecting a lot more distortion and vignetting, but the image automatically corrected itself and flattened out when imported into Lightroom. The latest deployment of Creative Cloud has the Hasselblad (camera and lens) profile integrated into Lightroom, so thereno need for downloading and importing profiles.

Oily NYC real estate brokersshould really consider using this lens to shoot their dinky 250 sq. ft. studio apartments to feel grand without looking comically fish-eyed.

XCD 3,2/90mm lens

The gallery below was shot using only the mirrorvanity lights as practicals. It was also shot underexposed to see how much detail I could pull in post. Here are the downsized, unedited versions, so you don&t have to wait for each 110mb file to load.

[gallery type="slideshow" link="none" columns="1" size="full" ids="1722193,1722194,1722195,1722196"]

I&d like to think that if I had time and was feeling philanthropic, I could fix a lot of love lives on Tinder with this lens.

Where it shines

Normally, images posted in reviews are unedited, but I believe the true test of raw images lies in post-production. This is where the X1Dslow processing time and quick battery drainage pays off. With the cameragiant 50 MP44 x 33mm CMOS sensor, each raw file was approximately 110mb (compared to my Mark IV20-30mb) — thata substantial amount of information packed into 8272 x 6200 pixels.

Resized to 2000 x 1500 pixelsandcroppedto 2000 x 1500 pixels:

Two weeks with a $16,000 Hasselblad kit

While other camera manufacturers tend to favor certain colors and skin tones, Dan Wang, a Hasselblad rep, told me,&We believe in seeing a very natural or even palette with very little influence. We&re not here to gatekeep what color should be. We&re here to give you as much data as possible, providing as much raw detail, raw color information that allows you to interpret it to your extent.&

As someone who enjoys countless hours tweaking colors, shifting pixels and making things pretty, I&m appreciative of this. It allows for less fixing, more creative freedom.

Two weeks with a $16,000 Hasselblad kit

Who is this camera for

My friend Peter, a fashion photographer (hedone editorial features for HarperBazaar, Cosmopolitan and the likes), is the only person I know who shoots on Hasselblad, so it felt appropriate to ask his opinion. &Itfor pretentious rich assholes with money to burn,& he snarked. I disagree. The X1D is a solid step for Hasselblad to get off heavy-duty tripods and out of the studio.

At this price point though, one might expect the camera to do everything, but itaimed at a narrow demographic: a photographer who is willing to overlook speediness for quality and compactibility.

With smartphone companies like Apple and Samsung stepping up their camera game over the past few years, the photography world feels inundated with inconsequential, throw-away images (self-indulgent selfies, &look what I had for lunch,& OOTD…).

My two weeks with the Hasselblad was a kind reminder of photography as a methodical art form, rather than a spray and pray hobby.

Reviewedkit runs $15,940, pre-taxed:

  • X1D Medium Format body: $8,995.00 (currently on sale at BH for $6,495.00)
  • XCD 4/21mm lens: $3,750.00
  • XCD 3,2/90mm lens:& $3,195.00

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The Pentagon is going to make one cloud vendor exceedingly happy when it chooses the winner of the $10 billion, ten-year enterprise cloud project dubbed the Joint Enterprise Defense Infrastructure (or JEDI for short). The contract is designed to establish the cloud technology strategy for the military over the next 10 years as it begins to take advantage of current trends like Internet of Things, artificial intelligence and big data.

Ten billion dollars spread out over ten years may not entirely alter a market thatexpected to reach $100 billiona year very soon, but it is substantial enough give a lesser vendor much greater visibility, and possibly deeper entree into other government and private sector business. The cloud companies certainly recognize that.

What each cloud company could bring to the Pentagon$10 B JEDI cloud contract

Photo: Glowimages/Getty Images

That could explain why they are tripping over themselves to change the contract dynamics, insisting, maybe rightly, that a multi-vendor approach would make more sense.

One look at the Request for Proposal (RFP) itself, which has dozens of documents outlining various criteria from security to training to the specification of the single award itself, shows the sheer complexity of this proposal. At the heart of it is a package of classified and unclassified infrastructure, platform and support services with other components around portability. Each of the main cloud vendors we&ll explore here offers these services. They are not unusual in themselves, but they do each bring a different set of skills and experiences to bear on a project like this.

Itworth noting that itnot just interested in technical chops, the DOD is also looking closely at pricing and has explicitly asked for specific discounts that would be applied to each component. The RFP process closes on October 12th and the winner is expected to be chosen next April.

Amazon

What can you say about Amazon They are by farthe dominant cloud infrastructure vendor. They have the advantage of having scored a large government contract in the past whenthey built the CIAprivate cloudin 2013, earning $600 million for their troubles. It offers GovCloud, which is the product that came out of this project designed to host sensitive data.

What each cloud company could bring to the Pentagon$10 B JEDI cloud contract

Jeff Bezos, Chairman and founder of Amazon.com. Photo:Drew Angerer/Getty Images

Many of the other vendors worry that gives them a leg up on this deal. While five years is a long time, especially in technology terms, if anything, Amazon has tightened control of the market. Heck, most of the other players were just beginning to establish their cloud business in 2013. Amazon, which launched in 2006, has maturity the others lack and they are still innovating, introducing dozens of new features every year. That makes them difficult to compete with, but even the biggest player can be taken down with the right game plan.

Microsoft

If anyone can take Amazon on, itMicrosoft. While they were somewhat late the cloud they have more than made up for it over the last several years. They are growing fast, yet are still far behind Amazon in terms of pure market share. Still, they have a lot to offer the Pentagon including a combination of Azure, their cloud platform and Office 365, the popular business suite that includes Word, PowerPoint, Excel and Outlook email. Whatmore they have a fat contract with the DOD for $900 million, signed in 2016 for Windows and related hardware.

What each cloud company could bring to the Pentagon$10 B JEDI cloud contract

Microsoft CEO, Satya Nadella Photo: David Paul Morris/Bloomberg via Getty Images

Azure Stack is particularly well suited to a military scenario. Ita private cloud you can stand up and have a mini private version of the Azure public cloud. Itfully compatible with Azurepublic cloud in terms of APIs and tools. The company also has Azure Government Cloud, which is certified for use by many of the U.S. governmentbranches, including DOD Level 5.Microsoft brings a lot of experience working inside large enterprises and government clients over the years, meaning it knows how to manage a large contract like this.

Google

When we talk about the cloud, we tend to think of the Big Three. The third member of that group is Google. They have been working hard to establish their enterprise cloud business since 2015 when they brought in Diane Greene to reorganize the cloud unit and give them some enterprise cred. They still have a relatively small share of the market, but they are taking the long view, knowing that there is plenty of market left to conquer.

What each cloud company could bring to the Pentagon$10 B JEDI cloud contract

Head of Google Cloud, Diane Greene Photo: TechCrunch

They have taken an approach of open sourcing a lot of the tools they used in-house, then offering cloud versions of those same services, arguing that who knows better how to manage large-scale operations than they do. They have a point, and that could play well in a bid for this contract, but they also stepped away from an artificial intelligence contract with DOD called Project Maven when a group of their employees objected. Itnot clear if that would be held against them or not in the bidding process here.

IBM

IBM has been using its checkbook to build a broad platform of cloud services since 2013 when it bought Softlayerto give it infrastructure services, while adding software and development tools over the years, and emphasizing AI, big data, security, blockchain and other services. All the while, it has been trying to take full advantage of their artificial intelligence engine, Watson.

What each cloud company could bring to the Pentagon$10 B JEDI cloud contract

IBM Chairman, President and CEO Ginni Romett Photo: Ethan Miller/Getty Images

As one of the primary technology brands of the 20th century,the company has vast experience working with contracts of this scope and with large enterprise clients and governments. Itnot clear if this translates to its more recently developed cloud services, or if it has the cloud maturity of the others, especially Microsoft and Amazon. In that light, it would have its work cut out for it to win a contract like this.

Oracle

Oracle has been complaining since last spring to anyone who will listen,including reportedly the president, that the JEDI RFP is unfairly written to favor Amazon, a charge that DOD firmly denies. They have evenfiled a formal protest against the process itself.

That could be a smoke screen becausethe company was late to the cloud, took years to take it seriously as a concept, and barely registerstoday in terms of market share. What it does bring to the table is broad enterprise experience over decades and one of the most popular enterprise databases in the last 40 years.

Larry Ellison, chairman of Oracle Corp.

Larry Ellison, chairman of Oracle. Photo: David Paul Morris/Bloomberg via Getty Images

It recently began offering a self-repairing database in the cloud that could prove attractive to DOD, but whether its other offerings are enough to help it win this contract remains to be to be seen.

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Things we are excited to see in Mate 20 launch in October

Apple released the iPhone XS last weekend with a price tag that can run as high as AED 6,000 (US$ 1,600) and as good of a phone as it is, you might want to wait some time before committing that much money. There are tons of new Android phones being announced in October from the likes of LG, Samsung, HMD and Huawei. And based on recent leaks, the

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Real Madrid vs Atletico Madrid - where and when

The Madrid derby takes place at the famous Santiago Bernabeu Stadium on Saturday, September 29.

Kick-off is at 8.45pm locally, which is 7.45pm BST, 2.45pm ET, 11.45am PT and 4.45am AET on Sunday morning. 

Real Madrid have a chance to avenge the 4-2 Super Cup defeat to local rivals Atletico Madrid last

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Dancing, taunts and teabagging: how players abuse harmless in-game emotes

You’re playing an online video game in 2018, and you decide to be nice and wave a little ‘hello’ at your teammates for this round. Ten minutes later, you might be surrounded by anything ranging from ‘what a save’ or ‘thanks’ to an array of obnoxious emotes and pinging noises that are being used in an sarcastic, insulting way, rather than how they s

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