See, snap, sale. In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supremacy. Today Snapchat announced itslowly rolling out a new visual product search feature, confirming TechCrunchJuly scoop about this project, codenamed &Eagle.&

Users can use Snapchatcamera to scan a physical object or barcode, which brings up a card showing that item and similar ones along with their title, price, thumbnail image, average review score and Prime availability. When they tap on one, they&ll be sent to Amazonapp or site to buy it. Snapchat determines if you&re scanning a song, QR Snapcode or object, and then Amazonmachine vision techrecognizes logos, artwork, package covers or other unique identifying marks to find the product. Itrolling out to a small percentage of U.S. users first before Snap considers other countries.

Snap refused to disclose any financial terms of the partnership. It could be earning a referral fee for each thing you buy from Amazon, or it could just be doing the legwork for free in exchange for added utility. A Snapchat spokesperson tells me the latter is the motivation (without ruling out the former), as Snapchat wants its camera to become the new cursor — your point of interface between the real and digital worlds.

Social commerce is heating up as Instagram launches Shopping tags in Stories and a dedicated Shopping channel in Explore, while Pinterest opens up Shop the Look pins and hits 250 million monthly users. The feature should mesh well with Snapyoung and culture-obsessed audience. In the U.S., its users are 20 percent more likely to have made a mobile purchase than non-users, and 60 percent more likely to make impulse purchases according to studies by Murphy Research and GfK.

The feature functions similarly to Pinterest Lens visual search tool. In the video demo above, you can see Snapchat identifying Under ArmourHOVR shoe (amongst all its other models), and the barcode for CoverGirlclean matte liquid makeup. That matches our scoop based on code dug out of SnapchatAndroid app by TechCrunch tipster Ishan Agarwal. Snapchatshares popped three percent the day we published that scoop, and again this morning before falling back to half that gain.

Snapchat lets you take a photo of an object to buy it on Amazon

The feature could prove useful for when you don&t know the name of the product you&re looking at, as with shoes. That could turn visual search into a new form of word-of-mouth marketing where every time an owner shows off a product, they&re effectively erecting a billboard for it. Eventually, visual search could help users shop across language barriers.

Amazon is clearly warming up to social partnerships, recognizing its inadequacy in that department. Along with being named Snapchatofficial search partner, italso going to be bringing Alexa voice control to FacebookPortal video chat screen, which is reportedly debuting this week according to CheddarAlex Heath.

Snapchat could use the help. Itnow losing users and money, down from 191 million to 188 million daily active users last quarter while burning $353 million. Partnering instead of trying to build all its technology in-house could help reduce that financial loss, while added utility could aid with user growth. And if Snap can convince advertisers, they might pay to educate people on how to scan their products with Snapchat.

Snap keeps saying it wants to be a &Camera Company,& but itreally an augmented reality software layer through which to see the world. The question will be whether it can change our behavior so that when we see something special, we interact with it through the camera, not just capture it.

Snapchat code reveals team-up with Amazon for ‘Camera Search&

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Mode raises $3M Series A to put sensor data in the cloud True Ventures has led the $3 millionround for Mode, a real-time database that gives companies instant access to sensor data.GigaOm founder and True Ventures partner Om Malik has joined the startupboard of directors as part of the deal.

Sensor data is collected from vehicles, cell phones, appliances, medical equipment andother machines. Businesses deploying these sensors, however, often don&t have back-end databases or tools to understand what that data means for the real world.

San Mateo-based Mode wants to help them make sense of it by moving the hoards of sensor data to the cloud, where they can better understand their devices and derive actionable insights.For now, Mode is targeting the solar, medical and manufacturing industries.

&We focus on data collection because we want to address common infrastructure challenges and let customers spend their time utilizing data for their businesses,& said Gaku Ueda, Mode co-founder andTwitter formerdirector of engineering.

Ueda and co-founder Ethan Kan, who was previously the director of engineering at gaming startup 50Cubes, have a long history of friendship. True Ventures& Malik says thatpart of what attracted him to the company.

&Companies are not a straight line,& Malik told TechCrunch. &You go through ups and downs. If you have a good co-founder, you have someone to get you through it.&

The round brings Modetotal funding to $5 million. The company, which is also backed by Kleiner Perkins, Compound.vc and Fujitsu, will use the Series A financing to connect additional sensors to the cloud and expand its team.

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Porsche will no longer make diesel-powered vehicles, opting instead to invest more money into electric and hybrid technology, the company said over the weekend.

Porsche has never been as committed to diesel as other automakers under its parent company VW Group. Porsche has offered some diesel versions of its models, including the Porsche Cayenne. But waning demand combined with the fallout from the Volkswagen emissions cheating scandal has accelerated Porschemove away from diesel. Now itditching diesel for good.

Porsche hasn&t had any diesel models in its portfolio since February 2018. And the proportion of Porsche diesel models globally was just 12 percent in 2017.

Meanwhile, interest in hybrid models has grown, Lutz Meschke, deputy chairman and board member wrote in a post on LinkedIn. About 63 percent ofPanamera vehicles are ordered as hybrid models,Meschke added.

&Porsche has no intention of demonizing the diesel engine — it is, and will remain, an important drive technology,&Meschke said in his LinkedIn post. &As a sports car manufacturer for which diesel engines have traditionally played a subordinate role, we have come to the conclusion that we can survive without diesel models in the future.&

Porsche says it will provide service to existing diesel customers.

The shift away from diesel comes as Porsche ramps up its investment in all-electric and hybrid electric models.

Porsche plans to invest more than €6 billion ($7 billion) into electrification, which includes hybrids, by 2022.Half of all new vehicles from Porsche may feature an electric drive — either as part of a hybrid concept or as a purely electric vehicle — by 2025.

More than $580 million of that capital will be allocated to the production of the Taycan and other vehicles based on it. The PorscheTaycan, the all-electric sports car formerly known as Mission E, is expected to come on the market in 2019.

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At a small press event in San Francisco today, Google dropped a mention of a big new feature on the way: Google Lens support is coming to Google Image Search.

For the unfamiliar, Google Lens (previously available as a dedicated app, and as part of Google Photos) taps the companycomputer vision work to figure out the contents of an image and provide more details about exactly what you&re looking at.

One example Google demonstrated: in a search for &nursery& you might see a crib you like and want to buy. With the existing search interface, finding that exact model of crib with nothing but that image might prove challenging. Besides the color and &crib,& what keywords do you type in

Tap the new Lens button, however, and Google will throw all of its computer vision chops at the image to tear it apart and try to work backwards to identify it. Want to identify something else in the image — like, say, a lamp in the background — instead Use your finger to highlight that specific section, and it&ll focus on that object instead.

Itnot limited to random pieces of furniture though — it can identify dog breeds in a photo, or landmarks, or clothing, or cars, or any number of abstract categories. If Google has seen enough images of that object or thing to model some level of understanding of it, Lens should be able to work backwards to tell you more about it.

Lens should start rolling into Image Search later this week.

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News broke this morning that Bumble would be taking Tinder parent company, Match Group, to court. Its lawsuit alleges thatMatch Group fraudulently obtained trade secrets, publicly disparaged Bumble, and impacted Bumbleother investment and acquisition offers at a time when Match Group itself was trying to acquire Bumblebusiness. Now, Match Group has responded to the news in a statement that dismisses Bumblesuit as having &no substance.&

Reached for comment, a Match Group spokesperson said the following:

Our statement on this lawsuit is the same today as it was six months ago: we obviously think this has no substance. To our knowledge, Bumble still has not served us. However, we understand their desire to distract from ongoing, actual litigation, regarding their misappropriation of trade secrets and infringing on our intellectual property. Bumble is required to file a response to our original claims next week and we look forward to proving these in court.

Bumble claims it has, in fact, served Match Group -despite Match Groupcomment here & through the Texas Secretary of Stateoffice. (Match GroupHQ is Dallas.)

Match Groupstatement is referencing the lawsuit it has against Bumble, regarding patents, announced in March 2018.

That filing is embedded below.

View this document on Scribd

According to Bumble CEO Whitney Wolfe, the company intends to donate its winnings if it prevails in its efforts against Match Group.

&Any of the proceeds we win — which we&re very confident we will — we will donate to female empowerment causes that further our mission and our values, and further our northern star of trying to combat misogyny at large,& Wolfe said.

Bumbleoriginal filing from March is below:

View this document on Scribd

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Stripe, the fast-growing payments startup that is now worth over $9 billion, is working on a new product to help it fill out some of the gaps in its product suite as it bids to become the go-to financial services partner to startups and other businesses. It has been testing a new cash advance service, providing financing to its business customers, that would provide funds to businesses 1-2 days after applying for them.

Stripe has already started to reach out proactively to customers to market and issue the loans, which appear to be getting tested under the brand name Advance.

One of those businesses provided us with details of what Stripe is proposing: the business was offered a $25,000 advance by Stripe, with a 10 percent premium (in other words, a loan for $25,000 will total $2,500 plus the $25,000 loan amount). Users are given a fixed percentage rate, taken from daily sales, to pay back the Advance — meaning the minimum amount you pay back can vary by the day based on your sales for that day. In the case of our tipster, that payback rate was three percent of his daily sales.

Asked about the cash advance service, Stripe acknowledged that it was testing something out and pointed us to this tweetwithout elaborating more. So we don&t know if Stripe has been offering other users different premiums or payback percentages, nor if $25,000 is the cap or if itloaning more, nor if itworking with a third-party to provide the financing, or whether it is offering it off its own balance sheet.

As a point of comparison, today Square works with Celtic Bank to provide loans through Square Capital, and the loans come the next day and range from $500 to $100,000, with what appears to be variable premiums; like Stripe, customers are given an option to pay back by way of a fixed percentage of daily sales.

Amex offered the same customer approached by Stripe the ability to take a loan of $250,000 with a lower overall cost for the money, four percent. PayPal provides loans of up to 30% of your annual sales &in minutes& after approval.

For those reasons, we think that when (if) Stripe fully launches its Advance product, you might see different numbers based on this feed back and whatalready out in the market.

Building a cash-advance service makes sense fora number of reasons.

For one, it will help Stripe diversify its business as it continues to grow. Payments — the core of Stripebusiness — generally make a thin margin and require economies of scale. Financing works on a different principle, potentially giving the company a way of making an instant return on money that it already has.

And there is a demonstrably large appetite for business loans. Square Capital has loaned out more than $3.1 billion to businesses since May 2014, and it has been successful enough that the company is now working on a way to make the loan feature a part of its successful Square Cash app, opening it to consumers as well. The basic Square Capital business is also growing: the company said that in its most recent quarter, Square Capital facilitated over 60,000 business loans totaling $390 million, up 22 percent year over year.

Issuing business loans, in that regard, also would help Stripe compete better against the rest of the payments and financial services pack, including other tech-first companies like Square and PayPal, more established payment and credit firms like American Express, and of course traditional banks.

Stripe has already been expanding into other business services, such as helping companies incorporate in Delaware, and better manage fraud on transactions. Financing fits in with those: like the fraud product, itanother example of how Stripe can build products based around data that it is already picking up about its business customers and their transaction histories.

You can also see Advance (or whatever it might be called) as a way for Stripe to better hold on to customers.

Our tipster said that he was actually considering leaving Stripe because getting full records of his companyaccounts on Stripe, to arrange financing through out companies, has been too difficult. This financing service doesn&t solve that problem — but it would give customers who are otherwise happy with Stripe an alternative rather than becoming a deal-breaker.

Indeed, you could also argue that not offering a financing product puts Stripe somewhat behind the game and missing out on a key financial service for smaller and younger enterprises, a service that others have been offering for years now. SMBs typically take loans to smooth out cash flow, invest in a part of their businesses as they are growing, or to make up for an unexpected cost in a given period.

Some prefer to take out financing instead of working with VCs. &The thing a lot of startup founders don&t realize is the cost of VC capital,& our source said. &VC capital is by far the most expensive way to access capital as a company, more expensive than credit card debt.&

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