Lyft has officially entered the public transit space with the launch of Nearby Transit, a feature currently available just in Santa Monica, Calif. This comes just a couple of days after Lyft deployed electric scooters in the city.

Today, Lyft customers in Santa Monica will see the Nearby Transit option, which includes route information and schedules for the Big Blue Bus, LA Metro and Metrolink. The feature is in partnership with Trafi, a transit information platform.

Lyft now integrates public transit info in app

&Building on the launch of Lyft Scooters in Santa Monica this week, itanother step toward providing effective, equitable, and sustainable transportation to our communities, and towards creating a more seamless and connected transportation network,& the company posted on its blog.

Lyft has also brought on Lilly Shoup, formerly of Nelson\Nygaard Consulting, to serve as senior director of transportation policy. In that role, Shoup will oversee Lyftmulti-modal transportation efforts as they pertain to equity, land use, autonomous vehicles and more.

Uber announced its public transit ambitions back in April, but has yet to integrate those offerings into the app. Whenever Uber integrates public transit, the company will take it a step further than Lyft by enabling people to purchase tickets, not just check routes.

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The startup media is awash with stories of corporate venture capital prioritizing their own interests over those of their portfolio. While acknowledgingthat some of these stories may have a basis in truth, itcritical to recognize there is much more to the story.

Ittime the whole story istold.

The truth is that not all corporate venture capital firms are the same. And in fact, some have a strategic advantage because they have access to proprietary insights from dozens of markets and technologies that are simply unavailable to other venture capital firms. Further, corporate venture capital firms can create synergies between portfolio companies and their parent companies to help accelerate business, an opportunity unavailable to most venture capital firms.

Choosing between strategically focused and financially focused corporate venture capital

There are two types of corporate venture capital, and itessential to understand the difference between them. The first type, strategically focused corporate venture capital, provides significant benefits to all parties if done well. These firms can help accelerate portfolio companies with revenue, market/customerinsights and technology/roadmap development.

The second type is financially focused corporate venture capital. These firms are run like typical venture firms and are primarily driven to maximizefinancial returns, and the firmpartners are rewarded for makingprofitable investments. These firms make investment decisions justlike every other non-corporate venture firm, based on team, market, competition,product, traction, capital efficiency, exit potential, etc.

Once aninvestment is made, financially focused corporate venture capital firms often take board seats and work to add valuein all the same ways other venture firms do, with strategy, product, go-to-market,hiring, financials, etc.Becausethe financially focused corporate venture partners are financiallyaligned with their portfolio companies, they are just as motivated as any otherventure firm.

Not all corporate venture capital firms are the same.

Now, the upshot. In many cases, a financially focused corporate venture capital firm can be a better partnerfor some companies. Not only does the firm provide all the typical value-add of a typical venture firm — smart partners, large networks, etc. — theyalsoprovide something that other firms can&t provide: proprietary insights.

Financially focused corporate venture firmshave a close working relationship with their corporate parent, whichallows them access to technology, industry operators andvisionaries, giving them proprietary insights to which normal venture firmssimply don&t have access. These proprietary insights give financially focused corporate venture capitalpartners the ability to see the market and technology landscape in adifferent, more informed, way.

The bottom line isthat financially focused corporate venture capital firms have all the benefits of a typical venture firm plus exclusive proprietary insights — without the potential downside of strategically driven corporate venture capital firms.

The truth about corporate venture capital and competition with the parent company

One obvious objection to corporate venture capital is that these firms are unlikely to invest incompanies that compete with its parent or may put it out of business.These cases are so rare that it is barely worth mentioning, but I will explore them here. Comcast and NBCUniversal are large companies doing business across a wide variety of sectors. It is unlikely that any one startup would put them out of business. In my 10 years in venture, I haven&t found one yet.

But what about startups that are competitive with Comcast or NBCUniversal I have seen thousands of startups over the years and have only come across a handful that are competitive with Comcast or NBCUniversal. In those cases, even though I would not have ever communicated confidential information to my parent, I quickly passed so as not to give even the smallest impression of impropriety. In some cases, the competitive startup and our parent see a benefit to making the investment and learning from and partnering with each other, but this is done transparently.

By the way, most venture capital firms restrict themselves from investing in companies that are competitivewith their portfolio. However, there are some venture capital firms that take a more &survival of thefittest& approach and encourage making many investments in a hot spacewithout concern for competition.

Corporate venture capital at work in the real world

To illustrate the advantages of working with a financially focused corporate venture capital firm,letlook at a real example — my investment in blockchain. Comcast islooking at using blockchain technologyto allow users to create a unique digitalidentity and associate it with IoT devices in the home to controlaccess to those devices.Given my affiliation andclose working relationship with Comcast Corporation and NBCUniversal, I was afforded a front-row seat to the potentialadvantages and disadvantages of leveraging cutting-edge blockchain technology to solve real-world problems.

No other venture capital firm has this level of access to early use cases. Herewhat that looked like: I met with the team developing this technology before it was madepublic. I spoke with the engineers to understand how they were using blockchain, why they chose it and how it helped their efforts. I saw ademo and got to play with it. This hands-on experience was invaluable to blockchain executives — and it was only afforded to&members of the Comcast family.& Further, the insight also helped inform my investment thesisaround blockchain, so I could better serve their business interests.

It comes down to real-world problems, being solved byreal-world practitioners.

There are many applications of blockchain technology.Another group within Comcast is looking at howblockchain could be used in advertising. Beyond that, Comcast and NBCUniversal are looking at blockchaintechnology and how it relates to identity, rewards and loyalty,security and IoT, to name a few.

It comes down to real-world problems, being solved byreal-world practitioners, who are experimenting with blockchain. These proprietary insights havebeen helping drive our investment strategy in blockchain technologiesand token-based economies. We have already made a number ofinvestments in the space and continue to believe there are investment opportunities at the protocol, platform, infrastructure andapplication levels.

Outside of blockchain, there are a number of examples within Comcast Ventures that also show advantages of leveraging resources at a corporate venture capital firm: EdgeConneXsuccessfully pivotedits business model with the help of Comcast; Brightside wasincubated and spun out, securing Comcast as its first customer; Zoladeveloped partnership opportunities with NBCU; Comcast became one ofDocuSignlargest customers; and Icontrol wasacquired by Comcast.

Setting the record straight

Financially focused corporate venture firms have super-talented partners in the firmwho can help entrepreneurs build great companies. Just like otherventure capital firms, we are financially incented to find the next billion-dollarcompany, and we invest in your strategy, not ours.

But unlike other venture capital firms, we have exclusive proprietary insights intodozens of markets and technologies. And, we also can create synergies between portfolio companies and Comcast and NBCUniversal to help accelerate growth if there is mutual interest and benefit. Finally, we are measured on financial returns, so we win only if you win!

Disclaimer: Gil Beyda is a partner at Comcast Ventures, a financially focusedcorporate venture capital firm which is the venture arm of Comcast andNBCUniversal.

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Coinbase has made yet another addition to its C-suite. The cryptocurrency trading platform has hired Brian Brooks, the former executive vice president, general counsel and corporate secretary of Fannie Mae, as its chief legal officer.

The hiring is part of the companyeffort to expand its legal, compliance and government affairs teams. Mike Lempres, who until now held the chief legal and risk officer title, will transition into the role of chief policy officer.

&From the time it was founded seven years ago, Coinbase has been a leading advocate for the adoption of cryptocurrency,& Coinbase CEO Brian Armstrong said in a statement. &We&ve engaged proactively with regulators as we built products and services that allow people to buy, sell and use cryptocurrency all over the world. In recent years, the industry expanded faster than we could have imagined with an explosion in customer demand and entrepreneurial activity pushing the capabilities of the ecosystem forward. As this trend continues, it is more important than ever that we contribute to a public policy and regulatory environment that fosters innovation while protecting investors.&

Brooks joined Fannie Mae in 2014; before that, he was the vice chairman of OneWest Bank and a managing partner at the law firm O&Melveny - Myers.

The news comes one day after Coinbase announced the hiring of Michael Li as VP of data. Li had spent the last seven years at LinkedIn, most recently as its head of analytics and data science.

Herean updated round-up of Coinbaseother notable 2018 hires:

  • Michael Li, VP of data (September). Li was previously the head of analytics and data science at LinkedIn.
  • Tim Wagner, VP of engineering (July). Wagner was previously a general manager at Amazon Web Services.
  • Jeff Horowitz, chief compliance officer (July). Horowitz was the former global head of compliance at Pershing.
  • Jennifer Jones, chief accounting officer (July). Jones joined from EY, where she was a senior manager.
  • Alesia Haas, chief financial officer (April). Haas joined fromNew York-based alternative asset management firm Oz Management.
  • Balaji Srinivasan, chief technology officer (April). Srinivasan joined through the companyacquisitionof Earn.com, where he was CEO.
  • Rachael Horwitz, VP of communications (April).Horwitzwas formerly a partner at Spark Capital.
  • Tariq Meyers, global head of belonging and inclusion (April). Meyers was formerlythe head of diversity and inclusion at Lyft.
  • Emilie Choi,VP of corporate and business development (March). Choi joined from LinkedIn, where she was head of corporate development.

CoinbaseBrian Armstrong: ‘I&d love to run a public company&

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Amazon is experimenting with a new tool called Scout designed to help shoppers better figure out what they want to buy in a more visual fashion, according to a report from CNBC, which first spotted Scout live on Amazonsite. Using a combination of imagery, a thumbs up and down voting mechanism, and machine learning technology, Scout offers an almost Pinterest-like way of browsing Amazon products, then refining recommendations through user input.

Currently, the site lets you search for furniture, kitchen, dining products, home décor, patio items, lighting, and bedding, as well as womenshoes. In time, Amazon will add more products like clothing and handbags, it said.

While Amazon.com today has just about any product you could want, finding items you like when you only have a vague idea of what you want can be more difficult. For example, if you&re looking for a dresser, or a new comforter, or deck chairs, you&re often stuck scrolling down through a long list of matching results that aren&t at all customized to your particular tastes.

For this reason, shoppers tend to find themselves heading to other more &inspirational& sites, like Pinterest or Houzz, for example.

Scout aims to help customers narrow down their choices more quickly.

Specifically, it focuses on solving two dilemmas, an Amazon spokesperson said: &I don&t know what I want, but I&ll know it when I see it& and &I know what I want, but I don&t know what itcalled.&

&This is a new way to shop, allowing customers to browse millions of items and quickly refine the selection based solely on visual attributes,& the spokesperson noted. &Amazon uses imagery from across its robust selection to extract thousands of visual attributes for showing customers a variety of items so they can select their preferences as they go. This innovative shopping experience is powered by machine learning. The result is a beautiful and inspirational image feed, which gives customers the ability to explore a wide range of products in a playful and personalized manner with just a few clicks,& they added.

This isn&t Amazonfirst go at trying to solve its discoverability problems or add elements of personalization to product hunting. The retailer had previously launched a site feature called &Interesting Finds,& which features a curated selection of products under dozens of top level categories like clothing, toys, gadgets, travel, workspace, smart home, pets, and more. As you &heart& (like) items in this visual storefront, Amazon then creates a personalized group of suggestions called &My Mix.&

But Interesting Finds today is more about serendipitous discovery & not a directed search where you want to refine the results to your personal tastes.

While Amazon hadn&t publicly announced Scout, some Amazon shoppers were happening upon it when browsing specific products. There, they&d see a link to &Scout Style Explorer& which would take them over to the new tool, CNBC said.

The site isn&t its own URL, but rather a subsection of Amazon.com, on amazon.com/scout.

The retailer says itlive now on Amazonwebsite and in Amazon App.

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In the 20 years since Movile launched its first technology services in 1998, the technology industry in Latin America has exploded.

Fabricio BloisiMovile is leading techcharge in Brazil and beyond and hecoming to Startup Battlefield Latin America

Movile chief executive Fabricio Bloisi

Technology startups have gone from being an afterthought to being at the forefront of the economic changes sweeping through the region.And Moviledigital marketplaces, delivery services and investment capital (powered by Naspers) have, in many ways, led the charge.

At our Latin America Startup Battlefield event, Movile chief executive officer Fabricio Bloisi will walk us through two decades of digital transformation and technology development in the region.

Earlier this year, Bloisicompany landed a $124 million commitment led by Naspers to continue its efforts to build a pan-Latin American juggernaut providing a range of mobile marketplace services.

A new $124 million for BrazilMovile proves that investors still see promise in Latin American tech

As we wrote earlier,Naspers&investments inMovile(supplemented by co-investors like Innova, which participated in the most recent round) have been one of the driving forces sustaining the Brazilian startup community. In all, the South African technology media and investment conglomerate and its co-investors have invested $375 million into Movile over the course of several rounds that likely value the company at close to $1 billion.

Since Movilerise, players like Rappi, in delivery, Nubank, a Brazilian financial services startup, and 99 Taxi have become billion-dollar companies in their own right, but in many ways, Movile set the stage.

As more capital floods into the region (Yellow, the new venture from 99 Taxico-founders, just raised $63 million), the future for Latin American startups looks bright.

The tech investment wave has reached Latin America

Itagainst this backdrop that Bloisi will walk attendees at our inaugural Startup Battlefield Latin America event through the perils and promise of starting up a tech business in the region.

We&ll look forward to seeing you there. Pick up your free tickets here.

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A security researcher has published details of a vulnerability in a popular cloud storage drive after the company failed to issue security patches for over a year.

Remco Vermeulen found a privilege escalation bug in Western DigitalMy Cloud devices, which he said allows an attacker to bypass the admin password on the drive, gaining &complete control& over the userdata.

The exploit works because driveweb-based dashboard doesn&t properly check a usercredentials before giving a possible attacker access to tools that should require higher levels of access.

The bug was &easy& to exploit, Vermeulen told TechCrunch in an email, and was remotelyexploitable if a My Cloud device allows remote access over the internet — which thousands of devices do. He posted a proof-of-concept video on Twitter.

Details of the bug were also independently found by another security team, which released its own exploit code.

Vermeulen reported the bug over a year ago, in April 2017, but said the company stopped responding. Normally, security researchers give 90 days for a company to respond, in line with industry-accepted responsible disclosure guidelines.

After he found that WD updated the My Cloud firmware in the meanwhile without fixing the vulnerability he found, he decided to post his findings.

A year later, WD still hasn&t released a patch.

The company confirmed that it knows of the vulnerability but did not say why it took more than a year to issue a fix. &We are in the process of finalizing a scheduled firmware update that will resolve the reported issue,& a spokesperson said, which will arrive &within a few weeks.&

WD said that several of its My Cloud products are vulnerable — including the EX2, EX4 and Mirror, but not My Cloud Home.

In the meantime, Vermeulen said that thereno fix and that users have to &just disconnect& the drive altogether if they want to keep their data safe.

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