Google is cracking down on the apps published to the Play Store. An updated version of the companyDeveloper Policy, released this week, indicates the company will now ban a wider variety of apps including cryptocurrency miners, those selling firearms and accessories, those that aim to trick children into downloading adult-themed apps, and apps built using automated tools or wizard services, or based on templates.

The latter move is especially interesting, as Apple did something similar last December that resulted in developer backlash, controversy, and even a U.S. Congressman reaching out to Apple to clarify its intent and reconsider its policy.

While ittrue that apps made with templates and wizards lead to spam apps and App Store clutter, several developers felt Apple, with its blanket ban, was wiping out small businesses from being able to participate in the App Store. The issue at hand was the fact that many smaller businesses, nonprofits and other organizations used an app templating service to create their own app. For example, templates and wizards were often used by local restaurants, schools, churches, clubs, and other small businesses that couldn&t invest in the design and development of their own apps.

As a result of the backlash, Apple revised its policy so it only impacted developers attempting to spam the App Store with multiple copies of a certain type of app. Instead of banning all templated apps, Applenew policy said that apps built using templates would be allowed if they were submitted by the provider of the appcontent. That is, if the local pizza place wanted its own app, it could submit its templated-built app itself.

Google clearly made a point not to make the same mistake with its own policy changes.

Its new policy clarifies the ban effects only:

Apps that are created by an automated tool, wizard service, or based on templates and submitted to Google Play by the operator of that service on behalf of other persons are not allowed. Such apps are only permissible if they are published by an individually registered developer account belonging to the user of the automated tool, not the operator of the service.

This more careful wording ensures that the policy will only address the problems with app store spam, and not with small business customers, or the app development services they use.

Another Google Play policy change bans apps that mine cryptocurrency on devices & something that could make it easier for Google Play to directly kick out apps that market themselves as something else, then mine on the sly without userconsent. This follows a Googleban of mining apps from the Chrome Store this spring, due to a number of sketchy extensions that were misleading users.

Meanwhile, Google takes an almost moral position with the addition of a ban of apps that & facilitate the sale of explosives, firearms, ammunition, or certain firearms accessories.& Specifically, Google calls out apps that sell accessories used to simulate automatic fire or convert firearms to automatic fire. This includes bump stocks, gatling triggers, drop-in auto sears, conversion kits, and magazines or belts carrying more than 30 rounds.

The change here follows the approval of several newer state laws banning bump stocks across the U.S., in the wake of an increasing number of school shootings. Gun control advocates believe that the loss of life in mass shootings could be lessened if the perpetrators didn&t have ready access to guns and accessories that allow for automatic fire.

It doesn&t seem Google has taken action on this category, however:

Google follows in Applefootsteps by cleaning up its Play Store

Other policy changes take aim at various types of misleading apps, including those adult-themed apps that appeal to children (something GoogleYouTube struggles to moderate as well, in terms of misleading video); apps that only seem to exist to serve ads (ads appear after every tap, e.g.); and apps engaging in impersonation.

Many of Googlepolicy changes address areas of app spam and clutter Apple had already tackled, having announced a year ago its plans to clean up the App Store. Its cleanup was so sizable, in fact, that the App Store shrank for the first time ever in 2017. Itnow around 2+ million apps.

At this yearWWDC, Apple again updated its guidelines to further secure the App Store, which included its own version of a crypto mining ban.

GooglePlay Store has been in need of a similar cleanup. Although Google regularly kicks out sizable numbers of malicious apps, it has always been more lenient on spammy apps than Apple. Thatallowed the store to grow to 3.5 million apps, as of December 2017. Many of those apps should now be removed, if Google chooses to retroactively enforce its new policies at scale & which remains to be seen.

(h/t to Android Police, which first saw the policy changes)

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Netflix has optioned Shoe Dog, the bestselling memoir by Nike co-founder and former CEO Phil Knight.

While the streaming service has had its most high-profile success with original shows likeOrange is the New Black and Stranger Things, it sounds like itplanning to turnShoe Dog into a film. Knight and Frank Marshall will produce, while Scott Alexander and Larry Karaszewski (the true-life-focused writing team behind Ed Wood, Man on the Moon and The People v. O.J. Simpson: American Crime Story) pen the screenplay.

Netflixannouncement says Marshall and Knight first met on the set of Back to the Future, where Marshall was one of the executive producers.

&Ever since our collaboration on BTTF and being a runner myself, I&ve always been fascinated by Philstory and how the company came to be,& Marshall said in a statement. &Itan amazing tale about what the path to success really looks like, with its mistakes, struggles, sacrifice and even luck. Itabout how a company can grow with the right people, dedication, a belief in the power of sport and a shared mission to build a brand that would change everything.&

This isn&t the first time Netflix has tried to tell business stories drawn from the real world. It adapted Sophia AmorusoGirlboss into a series last year, then canceled the show after one season.

Shoe Dog was published in 2016.Bill Gates wrote that in contrast to most books about entrepreneurship, Knightmemoir is &a refreshingly honest reminder of what the path to business success really looks like.& It remains on the New York Times besteller list more than two years later.

Italso worth noting that Knight also has a connection to the film world through his ownership of the Laika, the stop motion animation studio behind Coraline and Kubo and the Two Strings — the latter film was directed by Laika CEO (and Knightson) Travis Knight.

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There are those who will almost certainly take Samsungdeclaration of an &unbreakable& display as a challenge. Thatjust human nature. For every one else, theresomething undeniably appealing in the idea of a phone that can be dropped from up to six feet, without a any sign of damage.

As far as when (or, rather, if) Samsungnew flexible OLED tech will actually appear in devices, that remains to be seen. Before you get your hopes up too much, Samsung and LG are in the habit of showing these kinds of technology previews all the time, regardless of economic feasibility. Thatjust one of the many cruel jokes that comes with paying attention to this sort of stuff.

That said, a new round of rumors point to a &foldable& display device coming at some point next year, so who knows, maybe all of our wildest dreams are about to come true then. In the meantime, the tests certainly point to an impressive component.

ULdrop testing (no doubt the funnest part of that personday) involved letting the display go from around four feet up, 26 times in a row. The phone was also exposed to extreme temperatures and — as mentioned above — dropped from around six feet, just for kicks. None of which appear to damage the screen.

HereSamsung GM Hojung Kim on the tech, &The fortified plastic window is especially suitable for portable electronic devices not only because of its unbreakable characteristics, but also because of its lightweight, transmissivity and hardness, which are all very similar to glass.&

In addition to phones, the tech may also be used in cars, gaming consoles and tablets.

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Twitter has no intention of easing up on its fight against spam users and other factors that jeopardize the &health& of its service, despite the approach costing it three million in ‘lost& monthly active users.

Investor panic sent Twitterstock price down by nearly 20 percent in early trading today following its latest financial report. Twitter posted a record profit of $100 million for Q2, but its monthly user count dropped by one million, with its U.S. number in particular down to68 million from 69 million in the previous quarter.

The company said on an earnings call that efforts aimed at &prioritizingthe health of the platform& combined with other factors cost it three million monthly users — a number which could have turned the user decline into a more favorable story of growth.

The company is anticipating another drop in the next quarter as it continues to double down on fightingspam and bots on its service. That isn&t the only factor reducing numbers, however.A reassessment of its paid partnerships with carriers worldwide — which help bring in and retain new users — in response tothe development of its Lite app is alsoforecast to reduce MAU.

Investors may be concerned, but Twitter is bullish that an increase in thequality of users is ultimately better in the long run that the short-term gain of higher numbers.

Answering questions on an earnings call, Twitter CEO Jack Dorsey said the clean-up strategy would be ongoing as Twitter intends to &build [concerns for platform health] into our DNA.&

&When we do focus on removing some of the burden of people blocking/muting, we see positive results in our numbers,& he added. &We believe this will encourage our growth story.&

Yet the execs also played down the material impact by explaining that&many& of the &tens of millions& of removed accountswere already not counted within TwitterMAU metrics. Some, they added, had never been counted because they had been identified as questionable right from when they were registered.

Twitter explained as much in its earnings release:

When we suspend accounts, many of the removed accounts have alreadybeen excluded from MAU or DAU, either because the accounts werealready inactive for more than one month at the time of suspension, or because they were caught at signup and were never included in MAU orDAU. We will continue to work hard to improve the health of the platform,providing updates on our progress at least quarterly, and prioritizing healthefforts regardless of the near-term impact on metrics, as we believe thebest driver of long-term growth of Twitter as a daily utility is a healthyconversation.

On the positive side, the executives played up the development of overseas revenue, which grew 44 percent year-on-year and now accounts for 48 percent of Twittertotal income.

Twitter posts record $100M profit but loses 1M users

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The social media apocalypse is on us this week. Days after Facebookstock took a record $123 billion plunge on a poor earnings report, Twittershares are down nearly 20 percentafter the company announced falling users numbers.

The microblogging service recorded a drop of one million monthly users in Q2, with 335 million overall and 68 million in the U.S..International users stayed consistent, with U.S. numbers down from 69 million in the previous quarter.

Bloomberg reported that Twittershare price sunk by 17 percent in early trading following the earnings announcement.

The market seems spooked that Twitter has failed to grow in the U.S.. Indeed, one year ago it recorded 68 million users on home turf, and while it has grown its international presence by a fairly modest 3.5 percent over that period, there are doubts as to whether Twitter can increase its audience. The company itself said it expects to see its monthly active user count drop by &mid-single-digit millions.&

Twitter vows to continue spam fight despite negative impact on user numbers

Twitterhas increased its efforts finding and suspending fake accounts, which is said to have doubled over the past year, but it also said that it didn&t expect that to impact users numbers this quarter.

Twitter posts record $100M profit but loses 1M users

&When we suspend accounts, many of the removed accounts have alreadybeen excluded from MAU or DAU, either because the accounts werealready inactive for more than one month at the time of suspension, orbecause they were caught at signup and were never included in MAU orDAU,& Twitter further explained in its release.

The company did say, though, that its work with SMS carriers and reallocation of resources, are the reasons why it is forecasting more user number declines.

While Twitter can (just about argue) that its daily user number grew by 11 percent in the quarter — a little higher than 10 percent in Q1 — the company doesn&t actually disclose this number.

The stock drop will be frustrating for executives because, in its favor, Twitter had a record quarter of profit. GAAP net income came in at$100 million with revenue climbing 24 percent year-on-year to reach $711 million. Adjusted EBITDA came in at $265 million — Twitter is predicting it will decline to $215-$235 million in the next quarter.

That profit was above analyst forecasts of $70 million but, following Facebook epic crash this week, investors want to see growth potential… and that means more users. Unfortunately, thatTwitterAchilles heel.

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Hello and welcome back toEquity, TechCrunchventure capital-focused podcast where we unpack the numbers behind the headlines.

This was one hell of a week. Happily, we had our own Connie Loizos, Matthew Lynley, and Alex Wilhelm on hand, along with InitializedCapitalAlexis Ohanian to pick over the mix.

First up we had zero choice but to talk about Facebook. The social companyepic repricing in the middle of the week blotted out the news sun. It may keep us in the shade for another week, too. Facebookdive has implications for social startups and competing public companies alike. Like, say, Reddit.

Moving along, Crunchbase News recently dropped a report digging into the rise of $100 million and larger rounds. From a turning point in 2013 to today, megarounds have been on the rise. Why When does it stop Whose fault is it really And is going public really that bad We worked through each question, even tagging the structure of the stock market along the way. (Even more data here.)

From there we took a quick pivot to a company that is known for raising megarounds— Slack — and its new IRL BFF Atlassian. Yes, the Slack-Atlassian deal dropped right before we recorded. Our take is that the agreement makes sense, especially in light of acompetitive landscape that keeps getting tougher for Slack.

That said, everyone agreed that Slack is one hell of a business.

And then we ran out of time. But, happily, we also worked in an advertisement for Melbourne and riffed one of Ohanianrecent investments.

Thanks for comin& round, and we&ll see you all in a week!

Equity drops every Friday at 6:00 am PT, so subscribe to us onApple Podcasts,Overcast, Pocket Casts, Downcast and all the casts.

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