Nintendo doesn&t come out with a ton of hardware in-between system launches, but the peripherals it does come out with have a history of being pretty quality. That being said, the Poké Ball Plus may be the nicest little game-specific system accessory Nintendo has sold yet.

At Nintendobig, honking E3 booth I had a chance to go hands-on with the little golf-ball sized device.Nintendo was not allowing us to take video or pictures of it during use, but rest assured, this is exactly what it looks like in real life.

Hands-on with NintendoPoké Ball Plus

For what should by all means be a gimmicky little device, Nintendo put a thoughtful amount of engineering into the little ball, which was surprisingly fun to play the new titles with and seemed to offer a lot more than nostalgia for prospective owners.

Build-wise this thing feels nice and hefty with an experience that feels a bit more immersive than using a Joy-Con because you are holding a little ball rather than flicking a controller. Additionally, there are some lights on the joystick/trigger that light up to showcase when you&ve caught a Pokémon or are housing one.You can charge the Poké Ball Plus via USB-C and you&ll get about six hours charge on it, the company tells us.

You can navigate your character through the game with the joy-stick and push it in to make selections. When it comes to actually capturing Pokémon that you encounter, you can sort of flick the little ball — therea strap and a little ring to ensure the ball doesn&t go flying.

Will this be something that drastically improves your experience playing the varieties ofPokemon: LetGo No, but you probably won&t feel like an idiot for spending extra money on something your systemJoy-Cons can already do if more fun is an acceptable system spec.

Itcool, itcute and tiny and, similar to the Pokémon GO Plus wristband, you&ll be able to connect this to your phone and catch the little creatures on-the-go, so you are getting some added functionality if you&ve bought into NianticPokémon world on mobile, as well.

Hands-on with NintendoPoké Ball Plus

Other features beyond being able to house a Pokémon that you have captured on the move is that you can actually shake the device and hear the sound of the particular Pokémon you currently have captured. As far as fun little features go, this has a lot to offer fans.

We don&t have an official price for the accessory itself, but Nintendo did reveal today that it will be included with a $100 bundle with a copy ofPokemon: LetGo Pikachuor Eevee. You&ll also get the mythical Pokémon Mew with your Poké Ball Plus.

Hands-on with NintendoPoké Ball Plus

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Macyacquires minority stake in tech retailer b8ta

Macyhas partnered with b8ta, the retail-as-a-service startup that originally started as a way to let people try out new tech products. Macyhas acquired a minority stake in b8ta and will use the startup to enhance The Market, an experiential-based retail concept at Macy&s. By partnering with b8ta, Macyenvisions being able to scale its Market concept faster, Macypresident Hal Lawton said in a statement. For b8ta, this is an additional source of revenue.

&At b8ta, we believe physical retail will thrive as a platform for discovering new products and brands,& b8ta CEO Vibhu Norby said in a statement. &Macywas the best partner for b8ta to scale our pioneering retail-as-a-service model to a breadth of categories like apparel, beauty, home, and more. With b8tasoftware platform and business model, product makers can go from solely selling online to launching their products with Macyin a few clicks. Our platform makes it easy for makers to deploy, manage, analyze, and scale amazing offline retail experiences.&

Earlier this year, b8ta unveiled a Shopify-like solution for retail stores. Called&Built by b8ta,& the solution functions as a retail-as-a-service platform for brands that want a physical presence.b8tasoftware solution includes checkout, inventory, point of sale, inventory management, staff scheduling services and more.Netgearwas the first customer to launch a Built by b8ta store this June in Silicon ValleySantana Row, and b8ta has plans to deploy additional stores for other brands in that area.

In April, Norby told me there were a handful of other brands that b8ta would announce soon. This year, b8ta expects anywhere from 10 to 15 companies to launch stores built by b8ta across cosmetics, apparel and furniture. It seems that Macywas one of those companies.

b8ta initially launched as a store that showcased products like theGi Flybike, a folding electric bicycle, andThync, a wearable for achieving mindfulness and boosting energy,into physical stores to enable customers to have real, tactile experiences with them.

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LOLA, a subscription service delivering tampons and pads, and now other products, including condoms, lubricant, and feminine cleansing wipes, has closed on $24 million in Series B funding. While the startup touts its products& &100% organic& nature, italso well-received because of the customization offered and its direct-to-consumer nature.

The new round of financing was led by private equity firm Alliance Consumer Growth (ACG), with support from existing investors Spark Capital, Lerer Hippeau and Brand Foundry Ventures.

To date, LOLA has raised $11.2 million, from investors including also BBG Ventures, 14W, the founders of Warby Parker and Harry&s, Sweetgreen, Bonobos, and Insomnia Cookies. Celebs likeSerena Williams, Karlie Kloss, Lena Dunham, and Allison Williams have also invested.

Launched in 2015, LOLA founders Alex Friedman and Jordana Kier had the idea to challenge industry giants, like Tampax and Playtex, with a 100% organic product.

&We founded LOLA with a simple and seemingly obvious idea & as women, we shouldn&t have to compromise when it comes to our reproductive health,& explains Kier.&Like most women, we&d been using the same feminine care products since we were teenagers. But when we found out that brands & including the same ones we were loyal to all those years & aren&t required to disclose exactly whatin their products, it made us wonder: whatin our tampon&

&If we care about everything else we put in our bodies, products for our reproductive health shouldn&t be any different,& she states.

LOLA just raised $24M for a subscription service that ships tampons, pads and now condoms

LOLAtampons, pads and liners are made only with organic cotton, not synthetic fibers, like those used mainstream brands. Nor do they contain fragrances or dyes.

The nature of its products appeal to consumers & especially, young millennial women & who are more conscious of the chemicals in their products, as well as those who want to buy organic for the environmental benefits.

That said, there&sa bit of debate over how dangerous (or not) it is to use traditional feminine care products. Skeptics, including somedoctors, insist thereno threat from conventional products.

LOLA just raised $24M for a subscription service that ships tampons, pads and now condoms

But even women not concerned with buying organic may find LOLA appealing because of its model.

Its subscription service lets you create a box with your own mix of tampon sizes (with or without applicators, which can be either cardboard or plastic). Thatsomething you can&t do when buying off the shelf.

Plus, LOLAboxes aren&t any more expensive than those bought in the store. Its 18-count box of applicator tampons is $10 per month; or it$9 each, if ordering two or three boxes per month. Non-applicator tampons are a dollar less.

In addition, LOLA sells other period-related products, including an essential oil blend for cramps, a multi-vitamin that protects against PMS, and a first period starter kit.

LOLA just raised $24M for a subscription service that ships tampons, pads and now condoms

In May, the startup broadened its mission to become more of a female health company with the launch of SEX by LOLA. This product line includescondoms, personal lubricant, and all-natural feminine cleansing wipes for women. Itthe startupfirst product line outside of feminine care.

&Until now, there wasn&t really a place for women to turn to for honesty, reliability and information when it comes to their sex products,& says Kier of the new product lineup. &Historically, sexual wellness companies have been primarily marketed towards men and promote products that contain obscure ingredients and unnatural additives.&

SEX by LOLA products, on the other hand, don&t have &irritating& additives, the founder explains, but still deliver the sensation and reliability you&d expect, she says.

These new products are also offered on subscription,starting at $10 per month for a 12-count box of condoms or 12-count box of cleansing wipes.

The company plans to use the Series B funds to finance product development, expand customer outreach & including through events, partnerships and offline & and expand its 19-person, currently New York-based team.

More importantly, perhaps, is throwing more fuel on the fire, as LOLA is no longer without competition.

There are a number of subscription startups for feminine products on the market today, including Le Parcel(which also ships chocolate); organic rival Cora, which focuses on discrete, portable tampons and carrying cases; Jessica AlbaThe Honest Company(which just got $200M) and sustainable competitors like Flextampon alternative, as well as other reusable menstrual cups, like Diva Cup.

And, of course, you can subscribe and save on Amazon to almost anything, including tampons.

LOLA declines to share details related to the size and growth of its customer base or its revenue, so itdifficult to rank LOLA in terms of its competition.

Where LOLA may have some leverage, however, is encouraging more open discussions about female reproductive health, and engaging its customers through social media. The startup touts 6 times the number of Instagram followers compared with mainstream brands, for example, and says 1 in 4 customers have directly engaged with its brand over a variety of communication channels, including calls, emails, DMs, texts, and letters.

ACGinvestment could help LOLA become more of a household name. The firm has previously backed brands like Harry&s, Pacifica, Shake Shack, Plum Organics, PDQ, barkTHINS, EVOL Foods, Suja Juice, Nudestix, and others.

&LOLA is at the epicenter of the shift towards transparency in the womenhealth category, and we couldn&t be more impressed with the brand Alex and Jordana have built and the impactful conversation they&ve driven,& said Alliance Consumer Growth Managing Partner, Trevor Nelson, in a statement about its funding. &We&re thrilled to welcome LOLA into the ACG family and support their continued evolution and product innovation, enabling them to meet their consumers& needs,& he added.

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United States District Court Judge Richard J. Leon has ruled in favor of AT-T in the governmentantitrust suit to block AT-Tproposed merger with Time Warner .

That decision matches word on the street over the past few weeks, and delivers a stern rebuke to the Trump administration, which had opposed the deal from its earliest days. The decision was made following the close of markets in New York, and after-hours trading was muted to the decision.

In light of todaydecision, Comcast, which has been eyeing its own content creator takeover of 21st Century Fox, will likely move forward with a bid as early as tomorrow.

In October 2016, AT-T announced its plan to acquire Time Warner for $85.4 billion, and a total of $108 billion with debt. The DOJ moved to block the merger in March, arguing that the merger would reduce competition and hurt consumer choice.

The nuances of this case are important, as the implications of this decision reach far beyond the individual businesses of AT-T and Time Warner to the vast media landscape as a whole.

First off, itworth noting that the overall goal of antitrust regulations is to protect the consumer from unfair business practices that may arise from a consolidation of power within a single company. But size isn&t necessarily whatmost important in these types of cases. In fact, sometimes a merger can help competition and consumer choice, as is more often the case with vertical mergers.

A vertical merger is when two companies who provide different or complementary offerings join forces, giving consumers access to a more comprehensive set of services, at a lower price, while still generating profits. Thatnot to say that vertical mergers get through regulatory approval free and clear — the FTC has fought 22 vertical mergers since 2000 — but they receive less scrutiny than horizontal mergers.

AT-T-Time Warner is considered a vertical merger, as AT-T is a content distributor and Time Warner is a content creator. But the overall landscape complicates the decision a great deal.

There are only a handful of companies in this space, and they are some of the most powerful companies in the world. AT-T itself is the largest telecom provider in the world, and via DirecTV, it is also the largest multichannel video programming distributor in the U.S. Time Warner, meanwhile, owns channels like TBS and TNT, HBO and Warner Bros., not to mention the assets to live sports and news orgs such as the NBA, MLB, NCAA March Madness and PGA.

The DOJ has argued that this type of consolidation would give the merged AT-T-Time Warner the ability to raise prices, thwarting the competitionability to compete by forcing them to raise prices to maintain carriage rights. The government has also argued that the newly rolled back net neutrality rules would no longer protect AT-T from, say, throttling Netflix if it didn&t purchase and distribute Time Warner content.

On the other side, AT-T and Time Warner (big as they may be) face steep competition from the FAANG companies (Facebook, Apple, Amazon, Netflix and Google), all of whom have made video a top priority. In fact, CNNMoney reported that AT-T-Time Warnercounsel Daniel Petrocelli made the argument that traditional media orgs have already been left behind in the digital revolution.

From the report:

Petrocelli told Judge Leon that their estimates show FAANG is worth $3 trillion collectively, while an AT-T-Time Warner entity post-merger would be worth $300 billion. ‘We&re chasing their tail lights,& Petrocelli said.

Italso worth noting that President Trump has been publicly opposed to the deal since he was on the campaign trail. Remember, Time Warner owns CNN, which is the object of some of Trumpmost focused hatred. At a campaign rally in 2016, Trump said his administration would not approve the deal, raising concerns over political interference. The government has argued that Trump did not communicate with antitrust officials over the deal and that their choice to fight the merger was not influenced by the White House.

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In 2014, it seemed like pretty much anyone with a pulse and pitch deck was capable of raising huge amounts of capital from prestigious venture capital firms at sky-high valuations. Here we arefour years later and times have changed. VCs inked a little more than 3,100 deals in the last quarter of 2017, according to Crunchbase— about 500 fewer than the previous quarter.

For aspiring startup founders, ita &confusing time in the so-called Unicorn story,& as Erin Griffith put it in a column last May — an asset bubble that never really popped, but which at the very least is deflating. In the confirmation hearing for new SEC Chairman Jay Clayton, lawmakers lamented the dearth of initial public offerings as companies that thrived in private markets —from Snap to Blue Apron —have struggled to deliver meaningful returns to investors.

This all creates a number of dilemmas for founders looking to raise capital and scale businesses in 2018. VCs remain an integral part of the innovation ecosystem. But what happens when the changing dynamics of financial markets collide with VCs& expectations regarding growth VCs may not always be aligned with founders and companies in this new environment. A recent study commissioned by Eric Paley at Founder Collective found that by pressuring companies to scale prematurely, venture capitalists are indirectly responsible for more startup deaths than founder infighting, technical debt and slow customer adoption —combined.

The new landscape requires that founders in particular be judicious in the way they seek out new sources of capital, structure cap tables and ownership and the types of concessions made to their new backers in exchange for that much-needed cash. Here are three ways founders can ensure they&re looking out for whatbest for their companies — and themselves —in the long run.

Take time to backchannel

Venture capitalists are arguably in the business of due diligence. Before they sign the dotted line, they can be expected to call your competitors, your customers, your former employers, your business school classmates — they will ask everyone and their mother about you.

It goes without saying that differences of opinion regarding your business strategy can lead to big conflict down the road.

A first-time founder is also new to the pressures of entrepreneurship, of having employees rely on you for their livelihoods. Whether you are desperate for cash because you need to make payroll, or you&re anxious for the validation of a headline-worthy investment, few founders take the time to properly backchannel their investors. Until you can say you&ve done due diligence of your own, your opinion of your VCs is going to be based on the size of their fund, the deals they&ve done or the press they&ve gotten. In short, it will likely be based on what they&ve done right.

On the other hand, you likely don&t know anything about the actual partner that will join your board. Are they intelligent in your space Do they have a meaningful network Or do they just know a few headhunters Are they value creators What is their political standing in their firm Before you sign a term sheet, you need to take the time to contextualize the profile of the person who is taking a board seat. It gives you foresight on the actions your investment partner will likely take down the road.

Think beyond your first raise

If you do decide to raise capital, make sure you are in alignment with your board regarding your business plan, the pursuit of profit at the expense of revenue growth, or vice versa, and how it will steer your decision making as the market changes. It goes without saying that differences of opinion regarding your business strategy can lead to big conflict down the road.

As you think about these trade-offs, remember that as an entrepreneur, your obligation is to the existing shareholders: the employees and you. As the pack of potential unicorns has thinned, VCs in particular have turned to unconventional deal structures, like the use of common and preferred shares. For the founder who needs to raise cash, a dual ownership structure seems like a fair compromise to make, but remember that it may be at the expense of your employees& option pool. The interests of preferred and common shareholders are not perfectly aligned, particularly when it comes time to make difficult decisions in the future.

Is VC money right for you

VCs frequently share information, board decks and investor presentations with members of the press and the tech community, sometimes in support of their own personal agendas or to get perspective on whether to invest or not. Thatwhy itparticularly important to backchannel, and more importantly, that you have allies that you can call on and people who can ensure some measure of goodwill. A good company board cannot be made up of just the investors and you: You need advocates that are balanced and on your side.

Venture capital is far from the only way to finance an early-stage business.

These prescriptions can sound paranoid, particularly to the founder whose business is growing nicely. But anything can cause a sea change and put you at odds with the people funding your company — who now own a piece of the company that you&re trying to build. When disagreements arise, it can get tense. They might say that you are a first-time founder, and therefore a novice. They will make your weaknesses known and say you&ll never be able to raise again if you ignore their invaluable advice. Itimportant that you don&t fall into the fear trap. If you create a product or service that solves an undeniable problem, the money will come — and you will get funded again.

The term founder-friendly VC was always perhaps a bit of a misnomer. The people building the business and the people planning on cashing in on your efforts are imperfect allies. As a founder and business owner, your primary responsibilities are to your clients, to the company you&re building and, most importantly, to the employees who are helping you do it. As founders we like to think that we have all the answers, especially in bad times. Making sure you have alignment with your investors in challenging and unpredictable situations is critical. Itimportant to anticipate how your investors will problem-solve before you give up control.

Venture capital is far from the only way to finance an early-stage business. Founders looking to jump-start their business have a number of alternatives, from debt financing and bootstrapping to crowdfunding, angel investors and ICOs. There are indeed still many advantages to having experienced investors on your side, not simply the cash but also the access to hiring and industry knowledge. But the relationship can only benefit both parties when founders go in eyes wide open.

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Tesla has laid off about nine percent of its employees, Electrek first reported. This is part of the reorganization Musk talked about in May on the companyquarterly earnings call.The layoffs reportedly started on Monday and will be made official at some point today.

Tesla, which also operates SolarCity, is only laying off salaried employees. Tesla isn&t letting go any production associates, as the company is trying to ramp up Model 3 production.

&We made these decisions byevaluating the criticality of each position, whether certain jobs could be done more efficiently and productively, and byassessing the specific skills and abilities of each individual in the company,& Tesla CEO Elon Musk wrote to employees in an email obtained by TechCrunch. &As you know, we are also continuing toflatten our management structure to help us communicate better, eliminate bureaucracy and move faster.&

When Tesla acquired SolarCity in 2016, its headcount increased to more than 30,000 employees. Toward the end of 2017, Tesla had around 37,000 employees.

In February, Tesla made a deal with Home Depot to sell the PowerWall and solar panels at 800 of Home Depotlocations. But Tesla has reportedly not renewed its contract, which means the Tesla employees working at Home Depot won&t be needed anymore. Instead, Musk said in his email that they &will be offered the opportunity to move over to Tesla retail locations.&

The hope with the restructure is to get to profitability. Last quarter, Tesla reported record revenues along with record losses.In Q1 2018, Teslanet losses were a record $784.6 million ($4.19 per share).

Herethe full email Musk wrote to staffers:

As described previously, we areconductinga comprehensive organizational restructuring across our whole company. Tesla has grown and evolved rapidly over thepastseveral years,which has resulted in some duplication ofroles and some job functions that,while they made sense in the past, are difficult to justify today.

As part of this effort, and the need to reduce costs and become profitable, we have made the difficult decision to let go of approximately 9% of our colleagues across the company. Thesecuts were almostentirely made from our salaried population and no production associates were included, so this will not affectour ability to reach Model 3 production targets in the coming months.

Given that Tesla has never made an annual profit in the almost 15 years since we have existed, profit is obviously not what motivates us. What drives us is our mission to accelerate the worldtransition to sustainable, clean energy, but we will never achieve that mission unless we eventually demonstrate that we can be sustainably profitable. That is a valid and fair criticism of Teslahistory to date.

This week, we are informing those whose roles are impacted by this action. We made these decisions byevaluating the criticality of each position, whether certain jobs could be done more efficiently and productively, and byassessing the specific skills and abilities of each individual in the company. As you know, we are also continuing toflatten our management structure to help us communicate better, eliminate bureaucracy and move faster.

In addition to this company-wide restructuring, we&ve decided not to renew our residential sales agreement withHome Depot in order to focus our efforts on selling solar power in Tesla stores and online. The majority of Tesla employees working at Home Depot will be offered the opportunity to move over to Tesla retail locations.

I would like to thank everyone who is departing Tesla for their hard work over the years. I&m deeply grateful for yourmanycontributions to our mission.Itis very difficult to saygoodbye. In order to minimize the impact, Tesla is providing significant salary and stock vesting(proportionate to length of service)to those we are letting go.

To be clear, Tesla will stillcontinue to hire outstanding talent in critical roles as we moveforward and there is still a significant need for additional production personnel.I also want to emphasize that we are making this hard decision now so that wenever have to do this again.

To those who are departing, thank you for everything you&ve done for Tesla and we wish you well in your future opportunities. To those remaining, I would like to thank youin advance for the difficult job that remains ahead.We are a small company in one of the toughest and most competitive industries on Earth, where just staying alive, let alone growing, is a form of victory (Tesla and Ford remain the only American car companies who haven&t gone bankrupt). Yet, despite our tiny size, Tesla has already played a major role in moving the auto industry towards sustainable electric transport and moving the energy industry towards sustainable power generation and storage. We must continue to drive that forward for the good of the world.

Thanks, Elon

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