Technology

Hey everyone. Thank you for welcoming me into you inbox yet again.

Last week, I talked about Zuckerbergquest to tell us that Facebook has governing principles when hereally just building the stairs one step at a time.

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The big story

Plenty of ink has been spilled on WeWork and SoftBank and WeWorkAdam Neumann, and yet it still feels like not nearly enough people are talking about it.

The startuppost-S1 saga has just been just so messy that itunderstandable one could only grab a sneaking glance of headlines before having to look way.

One reason everyone is talking about it because Neumannmaneuverings have created an anthology of sketchy founder dealings thatnearly cartoon villain worthy. Hegot the eccentricities of Jack Dorsey, the frattiness of Evan Spiegel and the &change the world& delusions of Elizabeth Holmes. Critiques of WeWork weren&t all that sparse preceding its S-1, and yet many of venture capitaltalking heads had some kind of founder-friendly admiration for someone that seemed to had bent the worldheftiest venture capital fund to his will.

Itfar beyond the pleasantries now, what happens to WeWork could deeply shape how late-stage venture capital operates. SoftBank was raising the second vision fund just as WeWorkshit hit the fan and now itthe funddeepest embarrassment and a financial commitment they&ve poured $18.5 billion into. If WeWork craters, that second vision could fall far short of its aspirations. Plenty of Silicon Valleyinvestors would be happy to see control shift to more even-handed institutional forces who did not have capital commands that could set terms with a glance. Nevertheless, there are an awful lot of unicorns that have depended on SoftBankgrowth capital up to this point who would be in danger of being left high and dry.

At this point, SoftBanksunk costs have led the desperate fund to go all-in on a sans-Neumann WeWork. They will have to shape the business on their own. They enabled Neumann and now they are left with the task of reverse engineering a disaster into a great turnaround story.

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On to the rest of the weeknews.

(Photo by Chip Somodevilla/Getty Images)

Trends of the week

Here are a few big news items from big companies, with green links to all the sweet, sweet added context:

• Extra! Extra! Facebook is getting into the news game once again, paying publishers and building an Apple News-like product called Facebook News that is determined to give America access to trusted news. Facebook is doing great fresh out of the gate by giving Breitbart the distinction as a trusted news source. Kudos, Mark. What could go wrong?
• Netflix keeps racking up the billsHit TV shows don&t feel like they should be as expensive as building a quantum computer and yet Netflixhefty original content spending is still chugging along. The streaming company announced this week they&re raising $2 billion in debt to fund its next efforts, which may or may not include another 14 seasons of Stranger Things.
• Antitrust attorneys general This week was another rough one for Facebook, a New York antitrust investigation picked up the support of a whole lot of other states as the probe seeks out anticompetitive practices. There are now 47 attorneys general taking part.

GAFA Gaffes

How did the top tech companies screw up this week? This clearly needs its own section, in order of badness:

1. Facebook is still publisher enemy #1:[Why the Facebook News Tab shouldn&t be trusted]
2. Googleemoji puritanism:[GooglePlay Store is giving an age rating finger to Fleksy, a Gboard rival]

Disrupt Berlin

Ithard to believe italready that time of the year again, but we just announced the agenda for Disrupt Berlin and we&ve got some all-stars making their way to the stage. I&ll be there this year, get some tickets and come say hey!

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Zamna — which uses a blockchain to securely share and verify data between airlines and travel authorities to check passenger identities — has raised a $5m seed funding round led by VC firms LocalGlobe and Oxford Capital, alongside Seedcamp, the London Co-Investment Fund (LCIF), Telefonica, and a number of angel investors.

Participation has also come from existing investor IAG (International Airlines Group), which is now its first commercial client. The company is also changed its name from VChain Technology to Zamna.

When VChain-now-Zamna first appeared, I must admit I was confused. Using blockchain to verify passenger data seemed like a hammer to crack a nut. But it turns out to have some surprisingly useful applications.

The idea is to use it to verify and connect the passenger data sets which are currently silo-ed between airlines, governments and security agencies. By doing this, says Zamna, you can reduce the need for manual or other checks by up to 90 percent. If thatthe case, then itquite a leap in efficiency.

In theory, as more passenger identities are verified digitally over time and shared securely between parties, using a blockchain in the middle to maintain data security and passenger privacy, the airport security process could become virtually seamless and allow passengers to sail through airports without needing physical documentation or repeated ID checks. Sounds good to me.

Zamna says its proprietary Advance Passenger Information (API) validation platform for biographic and biometric data, is already being deployed by some airlines and immigration authorities. It recently started working with Emirates Airline and the UAEGeneral Directorate of Residency and Foreigners (GDRFA) to deliver check-in and transit checks.

Herehow it works: Zamnaplatform is built on algorithms that check the accuracy of Advanced Passenger Information or biometric data, without having to share any of that data with third parties, because it attaches an anonymous token to the already verified data. Airlines, airports and governments can then access that secure, immutable and distributed network of validated tokens without having actually needing to ‘see& the data an agency, or competing airline, holds. Zamnatechnology can then be used by any of these parties to validate passengers& biographic and biometric data, using cryptography to check you are who you say you are.

So, what was wrong with the previous security measures in airports for airlines and border control that Zamna might be fixing?

Speaking to TechCrunch, Irra Ariella Khi, co-founder and CEO of Zamna, says: &There is a preconception that when you arrive at the airport somehow & as if by magic & the airline knows who you are, the security agencies know who you are, and the governments of departure and destination both know that you are flying between their countries and have established that it is both legitimate and secure for you to do so. You may even assume that the respective security authorities have exchanged some intelligence about you as a passenger, to establish that both you and your fellow passengers are safe to board the same plane.&

&However,& she says, &the reality is far from this. There is no easy and secure way for airlines and government agencies to share or cross-reference your data & which remains siloed (for valid data protection reasons). They must, therefore, repeat manual one-off data checks each time you travel. Even if you have provided your identity data and checked in advance, and if you travel from the same airport on the same airline many times over, you will find that you are still subject to the same one-off passenger processing (which you have probably already experienced many times before). Importantly, there is an ‘identity verification event&, whereby the airline must check both the document of identity which you carry, as well as establish that it belongs to your physical identity.&

There are three main trends in this space. Governments are demanding more accurate passenger data from airlines (for both departure and destination) & and increasing the regulatory fines imposed for incorrect data provided to them by the airlines. Secondly, Airlines also have to manage the repatriation of passengers and luggage if they are refused entry by a government due to incorrect data, which is costly. And thirdly, ETA (electronic transit authorizations, such as eVisas) are on the rise, and governments and airlines will need to satisfy themselves that a passengerdata matches exactly that of their relevant ETA in order to establish that they have correct status to travel. This is the case with ESTAs for all US-bound travelers. Many other countries have similar requirements. Critically for UK travelers & this will also be the case for all passengers traveling into Europe under the incoming ETIAS regulations.

The upshot is that airlines are imposing increased document and identity checks at the airports & regardless of whether the passenger has been a regular flier, and irrespective of whether they have checked-in in advance.

Zamnadata verification platform pulls together multiple stakeholders (airlines, governments, security agencies) with a way to validate and revalidate passenger identity and data (both biographic and biometric), and to securely establish data ownership & before passengers arrive at the airport.

It doesn&t require any new infrastructure at the airport, and none of these entities have to share data, because the ‘sharing without sharing& is performed by Zamnablockchain platform in the middle of all the data sources.

Remus Brett, Partner at LocalGlobe, says: &With passenger numbers expected to double in the next 20 years, new technology-driven solutions are the only way airlines, airports and governments will be able to cope. We&re delighted to be working with the Zamna team and believe they can play a key role in addressing these challenges.& Dupsy Abiola, Global Head of Innovation at International Airlines Group, adds: &Zamna is working with IAG on a digital transformation project involving British Airways and the other IAG carriers. Itvery exciting.&

Zamna is a strategic partner to the International Air Transport Association (IATA) and an active member of IATA&One ID& working group.

Love EA games, hate the Origin PC games launcher? Then you may be in luck – eight years after EA yanked its titles from Valve's Steam storefront, the EA catalogue could be once again returning to the ever-popular Steam.

The rumor originates from a cryptic tweet from EA, showing a coffee cup bubbling with wisps of, you guessed it steam:

It follows