Technology

For the past several years, Unityvaluation has ballooned alongside their public ambitions to become essential to customers beyond game developers.

One of the more interesting use cases of the real-time rendering game engine had been helping companies train their systems inside a virtual environment. This has become a key part of the workflows for robotics startups and self-driving car companies that build technologies that need to be trained repeatedly on ever-changing circumstances.

Today at the companyUnite conference, Unity announced that they&re building a dedicated product for these use cases, called Unity Simulation. The product is currently in closed beta, but it allows customers to run simulations on cloud-connected hardware thanks to a partnership between Unity and Google Cloud.

&By combining Unityreal-time 3D development platform with the scale and flexibility of the cloud, Unity Simulation will help businesses accelerate the creation of better, safer and more reliable products,& said Unity VP of AI Danny Lange, who previously led machine learning at Uber.

For self-driving car companies, these simulations can help the cars build up virtual experience on roads in fringe situations that can test the technology at its limits. Robotics companies can similarly test products virtually on realistic models that haven&t even been built yet.

Larger customers had already been using Unity for these kinds of problems, but they had been doing so with their own hardware. Unity Simulation relies on Google Cloud for running these parallel tests and can make it a bit easier for small customers that want to leverage testing in virtual environments.

The product may appeal to customers outside the gaming world, but the use cases don&t exclude game studios. An example from Unitywebsite details how the service can help studios quickly simulate thousands of outcomes of gameplay to help developers adjust the level of difficulty for users appropriately. For multi-player titles, a tool like this could explore whether new items or power-ups could be combined to make a single user too powerful. The service could also help studios identify how stable their title is.

Unityannouncement comes at a sensitive time for the gaming company, which has been rocked by a sexual harassment allegation against its sitting CEO John Riccitiello filed by a former female executive at Unity. Riccitiello spoke onstage at Unity&Unite& conference in Copenhagen this morning, but did not address the recent lawsuit.

The startup recently disclosed it had closed a $525 million funding round at a $6 billion valuation and is reportedly targeting an IPO next year.

Disrupt SF will light up San Francisco on October 2-4, and as usual we&ve designed the show to be unmissable for founders, investors and just about anyone in the global startup scene. In a post two weeks ago, we spelled out five of the best reasons to attend, including the amazing speaker agenda, the perennial favorite Startup Battlefield and the new founder-focused Extra Crunch stage.

Needless to say, we can think of many more reasons to join the show, and here are a few:

#1 Diversity (and a far better Disrupt SF for it). TechCrunch is the leader in the tech media world when it comes to delivering diversity in programming. The editors work extra hard to find great investors, founders and technologists who got to Silicon Valley on paths less traveled, to paraphrase the poet. To show our progress, we publish our programming diversity stats. To take just one intriguing example from the upcoming show, consider the winner of Battlefield Africa 2018, M-Scan, a Ugandan startup that developed a highly affordable sonogram for rural healthcare workers helping expectant mothers. They will join us at Disrupt SF.

#2 Celebrities! Startups are very Silicon Valley, but that doesn&t mean there aren&t crossovers from the big screen or the arena floor or even the &deep state.& This year our lineup includes Will Smith, Ang Lee, Ashton Kutcher, Stephen Curry, Joseph Gordon-Levittand Admiral Mike Rogers. TechCruncheditors are really looking forward to those sessions, and therenothing like being there in person to watch them.

#3 The Disrupt SF Tracks. Every year we designate official tracks for Disrupt SF and focus on recruiting both speakers and exhibiting startups for those categories. We also run a contest that awards the top early-stage startups in each category a free exhibit spot. As usual, we will have hundreds of early-stage startups on the floor, all arranged neatly in tracks. This year they cover most of the major and emerging startup categories, including:

• Artificial Intelligence/Machine Learning
• Biotech/Healthtech
• Blockchain
• Fintech
• Mobility
• Privacy/Security
• Retail/E-commerce
• Robotics/IoT/Hardware
• SaaS
• Social Impact - Education

#4 The Moscone Center (our venue in the heart of SF). Therenothing like the creature comforts of a thoroughly modern convention center. Working bathrooms everywhere! Reliable HVAC. Plush carpet underfoot. Plenty of room to sit down and chat or work. For attendees who knew our pre-2018 Disrupt SF events, that might sound surprising, given the tough conditions at our former venues — but we listened to you. A day at Moscone is far better than a day at the office, and you&ll be engaged with the future even while you keep up with work.

#5 The Hackathon. TechCunchlegendary hackathon is back, but in a new format, which runs concurrently with the show and finishes with a final round of presentations from the top hacks, selected by a team of hacker judges, on the Extra Crunch stage. In the past, those presentations always took place the weekend before the show, so we&re delighted to make them a part of the regular programming so all show attendees can watch the hack final presentations.

So nowthe time to grab a pass to the show to save some serious money before things kick off next week. Remember, itthe Innovator, Investor and Founders passes that get access to all the above!

Amazon is building wireless earbuds that offer Alexa voice assistant access, and fitness tracking for use during activities, according to a new report from CNBC. These earbuds, combined with a new, larger Echo designed to provide more premium sound, could feature into Amazonhardware event taking place this Wednesday in Seattle, though the outlet is unclear on the release timeline for this gear based on its source.

These earbuds would be a major new product for Amazon, and would be the companyfirst foray into personal health and fitness devices. While Amazon has either built or bought products in a wide range of connected gadget categories, including smart home and smart speakers in particular, so far it hasn&t seemed all that aggressive in personal health, even as Apple, Samsung and others have invested heavily in these areas.

CNBC report says that these new Alexa buds will have an accelerometer on board for measuring motion, and will be able to also provide distance tracking, calories burned and pace & in other words, all the things that you&d expect to track with a fitness wearable like the Apple Watch or a Fitbit.

Leaving aside their fitness features, earbuds would provide Amazon a way to deliver a more portable Alexa for people to take with them outside of the house. The company has partnered with other headphone makers on similar third-party Alexa integrations, and they&ve also experimented with bringing Alexa to the car, for instance, but itlargely still a home-based assistant, successful as its been.

Helping the appeal of these reported new products, the buds are said to be retailing for under $100, which will put them at a big price advantage when compared to similar offerings from either dedicated audio companies and headphone makes, and to potential rivals like Apple AirPods. Though the report indicates that they&ll still rely on being connected to an iPhone or Android device for connectivity, as they won&t have their own data connection.

Amazon is also readying a bigger echo that has a built-in woofer and overall better sound than its existing lineup, according to CNBC . That mirrors a report from July from Bloomberg that also said Amazon was readying a high-end echo, with a planned launch for next year.

Some or all of these new hardware devices could make their debut at Wednesdayevent, but it seems likely a lot of what we&ll see will be a surprise.