Full Disrupt SF agenda posted

We have an amazing slate of speakers stopping by TechCrunch Disrupt SF this year, including two full days scheduled for the debut of our Extra Crunch stage, which will focus on how founders can overcome the challenges they face through discussions of tactics with some of the most successful founders and leaders in our industry.

Want to learn how to raise your first dollars with Russ Heddleston at DocSend? How to get into Y Combinator with YC CEO Michael Siebel? How to iterate your product with the chief product officers of Uber, Tinder, Okta, and Instagram? How to evaluate talent with Ray Dalio? These and almost two dozen more panels are waiting for attendees on the EC stage.

Be sure to grab your tickets soon. And if you are an annual EC subscriber, be sure to use your 20% membership discount by emailing This email address is being protected from spambots. You need JavaScript enabled to view it..

Startup growth hacks, high-frequency trading, startup security, privacy and Adobe

How to get your ads working, and whether PR is worth it

Growth expert Julian Shapiro of BellCurve.com launched a new series of articles for Extra Crunch members on how to grow your startup using battle-tested growth hacks and techniques from heads of growth across Silicon Valley. His first piece came out on Friday on how to work with influencers, and now in this second edition, he investigates advertising and how to evaluate the value of PR firms.

How to make Snapchat ads profitable

Based on insights from Tim Chard.

  • Snap has niche audiences you&ll want to take advantage of. Examples include &people with digestive issues.& Facebook doesn&t have that. Plus, ad clicks on Snap can be cheap ($0.30 USD isn&t uncommon).
  • However, Snap traffic typically converts poorly once it arrives on your site or app.
  • Herea technique to mitigate that: cross-target your Snap traffic. Meaning, use unique UTM tags on your Snap ad links. Then, in Facebook/Instagram, detect that unique UTM to create a custom audience of Snap visitors. Finally, retarget those visitors with FB/IG ads, which tend to convert much better than Snap.

How to get people to open your emails

In Julianthird edition of the Growth Report, he offers even more tips on how to increase open rates, whether you should use Bing Ads(!), and whether and how to handle multi-touch attribution.

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MicrosoftGitHub today announced that it has acquired Semmle, a code analysis tool that helps developers and security researchers discover potential vulnerabilities in their code. Semmle takes a lot of the manual work out of security testing and instead offers a query language that allows researchers to test their code, using the serviceanalysis engine. Over time, the GitHub team plans to integrate Semmle closely into the GitHub workflow.

GitHub did not disclose the price of the acquisition, butSemmle, which was originally spun out of research done at Oxford University, officially launched last year, with a $21 million Series B round led by Accel. In total, the company raised $31 million before this acquisition.

Nat Oege6

&Just as relational databases make it simple to ask very sophisticated questions about data, Semmle makes it much easier for researchers to identify security vulnerabilities in large code bases quickly,& writes Shanku Niyogi, GitHubSVP of Product, in todayannouncement.& Many vulnerabilities have the same type of coding mistake as their root cause. With Semmle, you can find all variations of a mistake, eradicating a whole class of vulnerabilities. Furthermore, this approach makes Semmle far more effective, finding dramatically more issues and with far fewer false positives.&

Current Semmle users include the likes of Uber, NASA, Microsoft and Google, and the companycore analysis platform, with automated code reviews, project tracking and, of course, security alerts, is available for free for open-source projects.

&GitHub is the one place where the community meets, where security experts and open-source maintainers collaborate, and where the consumers of open source find their building blocks,& says Semmle CEO and co-founder Oege De Moor. &GitHubrecent moves to secure the ecosystem (with maintainer security advisories, automated security fixes, token scanning and many other advances in secure development) are all pieces of the same puzzle. The Semmle vision and technology belong at GitHub.&

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GitHub CEO Nat Friedman echoes this in a blog post today and notes that he believes that GitHub has a &unique opportunity and responsibility to provide the tools, best practices, and infrastructure to make software development secure.&

As part of this overall mission, GitHub also today announced that it is now a Common Vulnerabilities and Exposures (CVE) Numbering Authority. With this, maintainers will now be able to report vulnerabilities from their repositories and GitHub will handle assigning IDs and adding the issues to the National Vulnerability Database (NVD). Ideally, this should mean that developers will disclose more vulnerabilities (as itnow significantly easier) and that others who use this code will get alerts sooner.

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After 13 years at the helm of video advertising company Eyeview, founder Oren Harnevo is stepping down as CEO.

The companynew chief executive is Rob Deichert, who was most recently COO at digital advertising company 33Across. The company is also announcing two other new hires — Sean Simon as senior vice president of sales and Risa Crandell as vice president of sales.

Harnevo, meanwhile, will remain on Eyeviewboard of directors.

&Itbeen a long and incredible ride for the last 13 years since I co-founded Eyeview, and I feel ittime to let a new leader help propel Eyeview to its next chapter,& he said in a statement. &2019 has been a great year for Eyeview. With strong revenue growth, and seasoned additions to our leadership team, itthe perfect time to bring on [ad] industry veterans like Rob, Sean and Risa to accelerate our business as I depart to work on my next venture while supporting Eyeview on the board of directors.&

Deichert acknowledged that it can be challenging to step into the shoes of a companyfounder, but he said he consulted with Harnevo before taking the job.

&I was just emailing with him today,& he added. &Hegoing to be a great partner going forward.&

Rob Deichert

Rob Deichert

Deichert also said he has a standard on-boarding process when he joins a new company, which involves holding 30-minute, one-on-one meetings with every single person. (In this case, that means holding nearly 100 meetings.)

And while Eyeview has been around for more than a decade, Deichert suggested that therestill plenty of room for its &outcome-based video marketing& (itsspecialty is video ads that are personalized based on viewer data) to grow.

In particular, he predicted that as direct-to-consumer brands are &maxing out on Facebook,& they&ll start turning back to traditional ad channels like television. With Eyeview, they can do that without losing the measurement and customization of online video.

Eyeview Brings Its Personalized Video Ads To Internet-Connected TVs

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Stephen Curry Brings SC30 Inc. to Disrupt SF

Startup founders are hard-pressed to find the right investors — not only to fund their businesses but to help their businesses grow. These days, investors represent a variety of backgrounds and industries — traditional venture capital, Hollywood, even the NBA.

When Golden State Warriors point guard and two-time MVP Stephen Curry isn&t playing basketball, heworking with his business partner and former college basketball teammate Bryant Barr. Together, Barr and Curry run SC30 Inc., which manages Curryinvestment, media, philanthropy and brand partnership interests.

SC30 Inc.third investment came in December 2018,when the fund participatedin hotel-booking platform SnapTravel$21.2 million Series A round.

Stephen Curry to talk passion projects Nothing But Nets, Slyce at Disrupt SF

Curryforay into the tech ecosystem started when he co-founded marketing automation platform Slyce. Since then, Curry has taken a more structured approach to investing through SC30 Inc., where the portfolio has grown to eight investments in companies such as TSM and Palm.

Itworth noting Curry is not the only baller in the tech investment game. There are his former teammates Andre Igoudala, an investor in Lime and board member of Jumia, and Kevin Durant, an investor in a number of startups through his fund Thirty Five Ventures.

At Disrupt SF 2019, listen as the three-time NBA champion Stephen Curry and SC30 Inc. President Bryant Barr discuss SC30 Inc. investments, featuring SnapTravel CEO Hussein Fazal as he shares how he determined SC30 Inc. would make a good strategic investor. We&ll also talk to Curry about his general investment strategy and overall ambitions in tech.

Disrupt SF runs October 2 & 4 at the Moscone Center in the heart of San Francisco. Passes are available here.

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Googleparental control software, Family Link, is getting a noteworthy update today with the addition of new features that will allow parents to limit screen time per app, instead of the device as a whole, as well as let them more easily extend screen time as needed. The features were first announced at GoogleI/O developer conference this spring, and help to make Family Link a more complete parental control and screen-time solution.

While the simplest way to manage screen time is to just not give kids a device in the first place, itnot the most realistic. As parents, we need to teach our kids to navigate the world — and that means we have to show them how to establish a healthy, non-addictive relationship with technology, too. Certain apps make that more difficult, as they&ve been intentionally designed to steal our focus for long periods of time. Even as adults, many of us struggle with this same problem.

For years, platform makers like Apple and Google were complicit with regard to users& app addictions. They were thrilled about the success of the third-party developers and the money they brought in. Only more recently have these companies realized that their popular devices are starting to be seen as the digital equivalent of junk food — sure, it fuels you. But itbad for your health and should be limited. And that, of course, is bad for business. Hence, the arrival of screen-time and digital well-being features.

Family Link is not a perfect system, but it now comes built-in to Android devices with Android 10 and up, and can be downloaded as a standalone app from Google Play if you don&t have it available. Itto Googlecredit that it has integrated it now into the core mobile OS, where iteasier to find and use.

family link

Already, itable to do things like set device &bedtimes,& track activity per app, set daily limits, view the devicelocation on the map and ring it (you&ll need Family Link for this feature alone) and more.

But what was sorely lacking was the ability to more narrowly define how a childscreen time should be used.

Today, there are plenty of educational apps — from flashcards to study guides to Kindle books — that kids don&t deserve to be locked out from just because they&ve used their phone over a certain number of hours per day. And as a parent myself, I was hesitant to enforce daily limits in Family Link because it locked my child out of her phone entirely, except for the ability to make calls. She just as often uses texting to reach me, so I didn&t want to cut her off from that ability.

With the new per-app limits, you&ll be able to limit how long each individual app on the device can be used.

That means I can drastically trim the number of hours per week she spends on TikTok and YouTube (sorry, not sorry, Google!), or in mobile games. It also now means that chores around the house aren&t tied to &screen time& as a whole, but time in a favorite app, like Roblox. (Oh, the motivation!)

However, per-app limits will require a lot of manual labor on parents& part. I don&t mind the extra work, because I appreciate the granular control, but a lot of parents would be better-served by category-based limits. (e.g. &mobile gaming.&) This could be something Google addresses in a future update.

bonus time

The other update rolling out today is Bonus Time, which lets you up the amount of screen time in sort of a one-off situation.

For example, if the child is in the middle of something and just needs a few more minutes, you can now grant this extra time without having to disable the screen-time setting. You&ll know screen time is running out because the child gets warnings at 15 minutes, 5 minutes and 1 minute. And they&ll be sure to tell you about this.

These updates are rolling out today to the cross-platform Family Link service.Parents can control Family Link settings from their Android or iOS device, and the child can use an Android or Chrome device.

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On-demand plant food startup Simple Feast raises $33M B round to push its climate credentials

As Greta Thunberg heads back to Europe from the U.S. after radicalizing a generation, entrepreneurs are quickly realizing there is a zeitgeist to be gotten hold of here. With food production a major contributor to climate change, itno surprise then that on-demand food startups are appearing to cater to this new audience.

Simple Feast launched its plant-based food product in early 2017 and since then has developed a fast-food range that is catching the climate and taste fashion wave.

The company has now raised a total of $33 million in a Series B round led by U.S.-based venture capital firm 14W, with a number of other existing investors participating, including EuropeBalderton Capital, which is increasing their investment in the business.

The company was partly self-funded in the beginning, then added Sweet Capital (London/Stockholm) and byFounders (CPH/SF) as the first VCs. Later, Balderton Capital (London) and 14W (NYC) joined in the Series A and B. The total funding to date is now north of $50 million.

The founders are Jakob Jønck and Thomas Ambus; Jønck was co-founder of Endomondo, acquired by MyFitnessPal.

Jønck says: &The future of food does not just belong to plants, but will be both plant-based and unprocessed. This movement is pivotal to save not only our planet, but also human health. With this investment, we can continue our journey and bring our products to more people, in existing as well as new markets, while also strengthening our R-D efforts in new food innovation.&

Simple Feast is ticking the climate agenda boxes, with packaging made solely by FSC-approved cardboard boxes, to the cooling element they use to keep the food fresh (frozen tap water in drinkable cartons) and their use of all-organic produce.

Alex Zubillaga from 14W commented: &Over the past year since first investing in Simple Feast, we have continued to be impressed by the caliber and deep operational experience of the management team that Jakob Jønck has built around him… We believe Simple Feast has the opportunity to become a global, category-defining brand as they expand to the U.S. early next year.&

Typical customers are meat-eating families in their 30s and 40s who are trying to cut down on their meat consumption. They are well-educated, have a middle or high income and demand high quality and transparency in the food they consume. Their main competitors are restaurants, meal-kits and take-away. The idea is not to compromise on taste or quality, nor convenience or packaging.

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