Technology

In its first half-decade of existence, PopSocket has grown into one of the most popular — and imitated — smartphone accessories on the market. In 2018 alone, the company generated $90 million in profit. Not to bad for a little Colorado-based upstart.

So, where does an utterly dominated accessory maker go from here? Beverages, naturally. Delish was the first to report the existence of the PopThirst line. You may well have missed it in the wake of this weekiPhone news. I was on a plane with limited WiFi access, I swear. Whatever the case, the weird little retractable phone holder that has captured the worldimagination $15 at a time is now headed for the lucrative field of refreshments.

Itan odd evolution of the brand, to be sure. But why not strike while the iron (and coffee) is hot? I know plenty of people who swear by the phone accessory, and the pop-out gripper looks to fit pretty well on a matching koozie for hot and cold beverages, alike. Pop it on a can of LaCroix to find yourself on the cutting edge of the 2016 zeitgeist.

The cupholders feature a wide range of styles, from leopard print to camo. They&re up for pre-order on Popsocketpage for $15 a pop. They&ll go on sale Sept 15.

We&ve aggregated the worldbest growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you&re going stay up-to-date on growth marketing tactics — with advice you can&t get elsewhere.

Our community consists of 600 startup founders paired with VPof growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.

You can participate in our community by joining Demand Curvemarketing webinars, Slack group, or marketing training program.See past growth reports here.

Without further ado, onto the advice.

How to get customer testimonials from hard-to-reach executives

Based on insights from Guillaume Cabane.

A customer testimonial from a well-known executive may be the social proof that improves conversion rates on your landing pages or in sales collateral. But executives of reputable companies are generally busy and difficult to reach.

Herehow to get the testimonial:

• Contract with a freelance journalist whowritten for a reputable publication like the New York Times.
• Reach out to your executive customers with something like &Hey, we have a journalist who has previously written for NYT whointerested in speaking to a few of our customers for a piece. Do you have 15 minutes for a quick call?&
• For $200 in freelancer time, you get a testimonial you can use (in the words you want) from a reputable executive. Be sure to figure out some way to make it worth the executivetime.

More than 60,000 attendees and over 250 exhibitors and speakers from more than 90 countries are expected to take part in the Oracle OpenWorld 2019 event.

The four-day event, with over 2,200 educational sessions, will take place from September 16 to 19, at Moscone Centre in San Francisco, California, US.

This year, Oracle is bringing a more