Technology

It may be hard to remember, but MoviePass once offered a relatively straightforward value proposition — for a monthly subscription fee, you could watch as many movies as you want.

Now it sounds like a version of that plan is coming back. The news was shared in an interview that Executive Vice President Khalid Itum gave to Variety.

Apparently, Itum didn&t offer any details beyond saying that some version of the unlimited plan — allowing subscribers to watch as many movies as they want each month — will be launching next week. It barely been a month since MoviePass announced new pricing plans for 2019.

(In the same announcement, MoviePass said Itum would be taking over day-to-day operations, although Mitch Lowe would remain as CEO.) But even the most expensive plan — which costs between $19.95 and $24.95, depending on where you live — was limited to three movie tickets per month. It probably safe to guess the revamped unlimited plan won&t have the old price of $9.99.

After all, the company says it looking to break even on the tickets it selling — which seems like an obvious business necessity, but the company had previously been in growth-at-all-costs mode. Itum said MoviePass is no longer pursuing other business models where it makes money by taking a cut of concessions or getting a discount on tickets.

It is, however, still working on a &red label& solution where theaters can create their own subscription plans. In addition, Itum said efforts to rehabilitate MoviePass& image are starting to pay off, as the company is starting to regain subscribers. &I feel like we&re turning a corner,& he said. MoviePass announces new pricing plans for 2019





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