Weight Watchers has deployed Facebook Workplace enterprise social network with the aim of connecting its 18,000-strong global workforce.
And the rollout, which began in January, is already considered a success.The network already has a 50% active use rate among staff, said Stacie Sherer, senior vice president for corporate communications, with 93% of staff activating accounts within weeks of launch.[ Related: How to manage group chat in the enterprise (hint: lightly) ]Founded in New York City in 1963, Weight Watchers now has a presence in 30 countries.
The vast majority of its employees & around 90% & are ‘frontline& workers not tied to a desk; they rely predominantly on smartphones for internal communications.