Instagram shoppable tags are about to pop up in Stories.
The company started testing the feature back in 2016 with a limited set of 20 partners.
Since then it been a hit, expanding broadly to regular brand posts in the feed.
Starting today, hitting a little shopping bag sticker in a Story will lead you to more details on the cute and/or dope thing that caught your eye and how to score it.It a simple addition, but given the success of Stories it a potent one for brands that drive sales on the platform.&With 300M using Instagram Stories everyday, people are increasingly finding new products from brands they love,& Instagram said in a press release.&In a recent survey, Instagrammers said they often watch stories to stay in the-know with brands they&re interested in, get an insider view of products they like, and find out about new products that are relevant to them.&As a longtime daily Instagram user, I used to be skeptical that people really engaged with brands like this and not just their friends or dogs they know.
Now, after seeing my fiancée considerable #engagement around makeup brands running wildly popular accounts, Stories and all, I get it.
Well, I don&t get it, but I get that some people get it and that the often vast and expertly crafted brand Stories are a logical evolution for a platform trying to get more users buying more stuff in the product categories that call to them.