Image captionMatt states he posted his change to motivate othersAn individual fitness instructor states photos he published on Instagram to mark his fitness change were taken and re-posted by fake accounts to promote diet plan pills which he had never taken.
He told the Victoria Derbyshire programme such companies feel they are untouchable.
It was a huge deal for me to put that image online, states Matt Lindsay, a personal trainer based in London.
I put myself in a susceptible position in great faith to motivate others - with sensible eating and practical nutrition and tough training.
He was contacted by clients who found the previously and after photos of his body on an Instagram account which shares memes and has countless followers.The post, which resembled more than 4,300 times, stated: SHOCKING discovery has actually helped so many individuals change their bodies that for a restricted time only.
The post also used totally free trials to new clients.
Mr Lindsay got in touch with the Instagram account straight and asked it to eliminate his photo, which it did.
But he was unable to report the business associated with the advert as there were no contact details on the website.He states he is worried about the impact on his track record: I do not like my face being a cover for something that threatens for individuals, he states.
I did not post my photo to plug a fast repair.
They can state anything they desire about me and I can't do anything about it - they feel untouchable.
Anything you post on the internet is only ever a cut and paste away from being copied and posted repeatedly, and could end up in locations you may never have picked yourself.You just need to look at the socials media' battle to include copies of dreadful material - like the 1.5 million copies of the video of the New Zealand shooter that Facebook got rid of in the first 24 hours after the attack - to comprehend the scale of the issue.
Even the tech giants, with all the cash they need to toss at preventative steps, discover it tough to manage.Moneysaving professional Martin Lewis settled a character assassination lawsuit against Facebook in January, after thousands of adverts utilizing his name and image as phony endorsements appeared on the platform.Mr Lewis has never ever done ads.The law specifies that a photograph you have actually taken is your copyright and is copyright secured - only you have the unique right to recreate the image.
However digital attorney Heather Anson says a private no longer owns an item once it has actually been uploaded to social media.
It then belongs to the platform, and people can not be stopped from downloading and using it.
She includes, other laws can be considered if the images are utilized for industrial purposes.
New EU copyright laws around memes and image-sharing have actually imposed pictures being removed, she says, consisting of included duty for the social networks platforms themselves when it comes to copyright - they are far more proactive.
Individuals can grumble to the ASA via an online details form, or go to the ICO (Details Commissioner's Office).
Ultimately, if somebody uses your image without authorization, you can bring legal procedures against them for copyright violation - however this depends upon whether you have the time, effort, cash and inclination to sue.
A variety of individuals have actually reported seeing their images raised and utilized for advertising on accounts which utilize fake identities or stories.The Duchess of Sussex has been the subject of bogus claims which mentioned she used Keto Weight Loss tablets.
The adverts utilized photos of her prior to and after her pregnancy.CJ Brough, a casting director for brand name projects, says no brand must utilize an image without approval.
But she states there is not a lot Mr Lindsay can do, as it was unlikely to be worth suing over a small project for this sort of business.
His best option for 'revenge' is to use the neighborhood spirit of Instagram to support him, she states.
If he was to say what occurred to him, he would most likely deal with a great deal of support.
But she stated brands taking images in this way can be useful for people attempting to develop a social networks profile, adding that what happened to Matt was among the natural pitfalls of social networks.
If you're tagging M-S and wearing an M-S gown, it's not so much a grey area, she explains.
Individuals want this to occur, putting time and effort into producing content and attracting possible brand name partners.
That's your stepping stone to how you may get agreements as a brand name.
The business associated with Matt's case were approached for remark, but none of them responded.
Instagram recently revealed it is securing down on posts which promote diets and cosmetic surgery.Follow the TheIndianSubcontinent's Victoria Derbyshire programme on Facebook and Twitter - and see more of our stories here.