While Apple has a long list of new programming lined up for its TV+ subscription streaming service, the company won''t actually own any of the announced shows — until now.That changing because Apple has formed its own in-house studio, which will produce &Masters of Air,& a follow-up to &Band of Brothers& and &The Pacific,& based on Donald L.
Miller nonfiction book &Masters of the Air: America Bomber Boys Who Fought the Air War Against Nazi Germany.& The show will be executive produced by Tom Hanks, Gary Goetzman and Steven Spielberg.The distinction between TV+ shows that are and aren''t produced by Apple studio will probably be lost on most viewers.
That fair enough — especially because in the streaming world,the &original& label encompasses a number of different types of content.For example, Netflix Originals include shows like &House of Cards& and &Orange Is the New Black,& which are produced by other studios, with Netflix paying for the exclusive rights (in some cases, those rights are limited to certain geographies).And then there are shows like &Stranger Things,& which Netflix produces and owns itself.
Thoseself-produced shows will probably be a growing part of Netflix original content mix moving forward.Similarly, by creating its own studio, Apple can own some of its TV+ content outright, lessening the need to negotiate licensing fees with other studios, and also giving it the rights for things like merchandise.According to The Hollywood Reporter, the studio doesn''t have a name yet, but it will be led by Apple Worldwide Video heads Zack Van Amburg and Jamie Erlicht, who previously led Sony Pictures TV.Apple TV+ to launch November 1 for $4.99/month, one year free comes with select Apple devices