It may well seem like you cant move without knocking over an Amazon Alexa or Google Assistant smart speaker at the moment, and thats because the market adoption is moving at a staggering rate, if a new YouGov poll is to be believed.We already knew that millions of Amazons speakers have made their way into our homes, with a January 2018 poll indicating that one in six Americans now owns a smart speaker.
This time its the UKs turn, with a poll that shows adoption of smart speakers has doubled over a period of six months.Apparently its gone from a nation where 5% of all homes had a smart speaker in Q3 of 2017, to 10% in Q1 of 2018.
One in ten is still quite a bit behind the Americans, but it just goes to show the rising popularity of these devices.Losing the lion's shareAnother interesting note is that Amazons popularity is apparently slipping slightly, with its overall percentage of smart speakers dropping from a vast 88% of the whole market, down to 75%.Thats still three quarters of the market owned by a single company, but it shows that its certainly not the only horse in the race.
Google Assistant speakers and Apples HomePod are now giving Amazons Echo range a run for its money, as well as the plethora of other, third-party speakers.Now, as always with polls, these findings are taken from a group of people (in this case a little over 2,000) and extrapolating the numbers, so its possible that ownership could actually be less, or more, but its still interesting to see this emerging technology really start to actually emerge.