Android One is one of a handful of Google projects aimed at helping the mobile operating system run better on entry level devices.
As such, those handsets that qualify for the program are generally pretty middling, at best.
But LG G7 One bucks the trend, with some specs that wouldn''t be out of place on a 2018 flagship.
Leading the way is the Snapdragon 845, Qualcomm top of the line processor, coupled with a 6.1 inch QHD+ display and a 3,000mAh battery.
There also that familiar notch up top design that all the rage on flagships these days.
There are certain cost cutting measures.
The bleeding edge dual camera tech that LG prides itself on isn''t on board here.
The 4GB of RAM and 32GB of storage are not great, but perfectly acceptable for most.
The headphone jack is still in place — which is a good thing for a budget device — it silly to expect users to have to factor in the price of bluetooth headphones.
The handset will be debuting at IFA in Berlin this week.
Price is still TBD, but LG promises an &exceptional& one.
At the very least, that should mean it comes in well under the company flagships.
If LG is able to offer up something truly exception from a price perspective, it could be the thing the company needs to help stand out in a smartphone race that has largely left it behind.
It a strategy that has worked well for OnePlus, and LG could certainly use the hook.