Imagine if you had a low-weight imaging format you could use to transmit a huge quantity of data about an object, such as an image that included height, weight, depth data.That exactly what iOS 12 clever USDZ imaging format provides, and it a building block for far more powerful augmented reality (AR) experiences in the future.To succeed, AR needs standardsI spoke with Louis Jonckheere, chief product officer at Showpad, to learn his thoughts on this.