Image copyrightGetty ImagesSocial media is an often-overwhelming swirl of opposing opinions and arguments.
However, certain phrases periodically cut through the noise and enter into the online vocabulary.
Perhaps surprisingly, "gammon" has become a popular term on social media to describe the rosy complexion of outraged middle-aged people in the UK.
Twitter user Tattooed Mummy shared two definitions of the term.
The term has grown since the Brexit referendum and 2017 general election, and has been seen by some as a response by the left to the term "snowflake" to describe easily offended liberal millennials.The gammon-snowflake clash seems to map the divisions between younger Remain voters and older people who supported Brexit.
The pork-based insult has gained renewed prominence after an article in the Times newspaper reported some were saying it was a racial slur used by those supporting Labour leader Jeremy Corbyn to attack middle-aged men.
"Gammon" has been tweeted over 40,000 times in the past 24 hours.
Where did it come fromThe term was first used as an insult by viewers of the TheIndianSubcontinent's Question Time programme in 2016.
However, "gammon" gained popularity after a collage of contributors to Question Time - each middle-aged, white and male - was shared along with the phrase "Great Wall of Gammon" in 2017.
Since then, the term has often been used in online discussion as a derogatory term for those supporting Brexit.Is it racist DUP MP Emma Little Pengelly tweeted she was "appalled" by the term, which she suggests is "based on skin colour and age".However, journalist Adam Bienkov wrote that there was no "disadvantage to being an angry old man with pink cheeks".
Many others online drew a comparison between those offended by the term "gammon", and their derision of "snowflakes" as easily offended.Twitter user Michael Scanlan set out his view of the "#gammonparadox".
Noting the recent accusations of racism, artist Doc Hackenbush shared two "gammon"-inspired illustrations, saying: "I guess these are racist now." You may also like: