Self-driving startupWaymo,aGooglespin-off owned by parent company Alphabet, has been granted the first permit in California to begin driverless testing on public roads. Yes, that means self-driving cars without a human behind the wheel will be cruising around California, beginning with a limited geographic area in Silicon Valley.

The companyautonomous vehicles are a common sight on public roads in and around Googleheadquarters in Mountain View, California. The startup, which began as a moonshot project under X, has been testing on public roads for years now. But this permit, issued by theCalifornia Department of Motor Vehicles, allows Waymo to test these self-driving cars without a human test driver behind the wheel.

New California DMV regulations that took effect in April allow companies to apply forfully driverless testing within carefully defined limits. Waymo is the first to get approval. At least one other company is waiting in the wings.

Where you&ll find them

Waymo said its driverless test cars will initially hit the streets near its Silicon Valley headquarters, including parts of Mountain View, Sunnyvale, Los Altos, Los Altos Hills and Palo Alto. See the map below for the initial driverless launch.

waymo driverless map

Perhaps anticipating wariness from the public, Waymo emphasized that it knows this area &well.&

&Mountain View is home to more than a dozen autonomous vehicle companies, and has supported safe testing for years,& the company said in its announcement.

Waymo will eventually expand its driverless testing territory. Before it moves into a new area, Waymo said it will notify the new communities where this expansion will occur, and submit a request to the DMV.

Members of the public won&t be invited into these driverless cars just yet. However, Waymo is working toward that goal. The first driverless rides will be for Waymo employees. Waymo said it will eventually &create opportunities for members of the public to experience this technology,& similar to its early ride program in Arizona.

What Waymo is allowed to do

The driverless permit allows Waymo to test its driverless vehicles during the day and night oncity streets, rural roads and highways with posted speed limits of up to 65 miles per hour. Waymo is also allowed to test in fog and light rain, conditions that the company said its vehicles can handle.

If one of its driverless vehicles encounters a situation it doesn&t understand it will come to &safe stop,& Waymo said, adding that it has well-established protocols that include contacting fleet and rider support.

The company announced earlier this month that its autonomous vehicles havedriven 10 million mileson public roads in the United States since it began working onself-driving technology in 2009.

California is not the first state to test true driverless vehicles on public roads. Arizona gets that distinction. Waymobegan testing self-driving Chrysler Pacifica Minivans in Phoenix suburbs, notably Chandler, in 2016. The companylaunched an early rider program in April 2017. Later that year,Waymo removed employees and passengers from its test fleet, sending empty self-driving minivansonto the streets of greater Phoenix.

By May of this year, Waymo began allowing some early riders in Phoenix to hail a self-driving minivan without a human test driver behind the wheel.

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With its shiny new $8 billion valuation, Coinbase is now worth more than all but the top three cryptocurrencies that trade on the platform.

Thatright, the only cryptocurrency assets that are worth more than the platform that trades them are Bitcoin, Ethereum and Ripple. Bitcoin Cash, the currency forked from Bitcoin, is a distant fourth in valuation at $7.3 billion.

Coinbase is now worth more than all but three cryptocurrencies

Coinbase Series E is nearly three times as much as the company raised inits Series D, and the fresh cash brings Coinbasetotal-capital-raised-to-date toover $520 million.

Thata lot of money. Indeed, if Coinbasecapital raised figured is compared to the market cap of the worldvarious cryptocurrencies and other similar assets, it would rank around 20th.

But the bet for investors is, and should be, that if cryptocurrencies are indeed the next big idea in the ways that humans determine value, then Coinbase should be worth far more than any of the assets that trade on its exchange.

The fact that itneither indicates how much farther the company has to grow, or the limits of the thesis that cryptocurrencies will take over the world.

It shows that the wager on a particular crypto company is looking like a better investment than putting money to work in nearly any of the other crypto assets that are for sale. During the last few crypto booms, some investors said that it was probably simpler to just invest in various tokens instead of companies working on blockchains — faster returns and your money would be more liquid, to boot.

However, at least in the case of Coinbase, that wager likely wouldn&t have worked. Coinbase is also the company that every investor has wanted to invest in; itbeen a known winner for a while now, so its performance isn&t a huge surprise.

And now with $300 million, Coinbase is well-capitalized to survive either a market downturn (one will come eventually), and the current Crypto Interregnum.

Coinbasechief executive certainly thinks the market will grow. As we noted,Coinbase currently allows trading to just a handful of cryptocurrencies, but it has long harbored ambitions to expand beyond that.

Speaking at TechCrunch Disrupt SF in September,CEO Brian Armstrong revealedthat he sees a future in which every cap table will have its own token. Based on that, he said he believes that Coinbase couldhost hundreds of tokens within &years& and even potentially &millions& in the future.

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After last quarterbloodbath earnings report that cut 20 percent from Facebook share price, the social network stumbled in Q3 2018, reaching 2.27 billion monthly users, up 37 million users or 1.79 percent — only slightly better than Q1slowest-ever growth rate of just 1.54 percent, and compared to an 2.29 billion Wall Street estimate. It added 24 million daily active users hit 1.49 billion, up 1.36 percent compared to Q11.44 percent, missing the 1.51 billion estimate.

Facebook shares climb despite Q3 user growth and revenue

But the real growth story depends on its core US/Canada and Europe markets where Facebook saw zero growth and lost 1 million monthly users respectively last quarter. In Q3, Facebook added 1 million monthly users to reach 242 million in the US/Canada region, but held flat at 185 million dailies there. It lost 1 million users in Europe in both dailies and monthlies. Those markets make up over 70 percent of its revenue, which is why the slow growth and shrinkage is scaring Wall Street.

Revenue Slows Alongside Western User Growth

As for Facebookbusiness, the company earned $13.73 in revenue, compared to Refinitivconsensus estimate of $13.78 billion, and saw $1.76 EPS compared to an estimate of $1.47, making for a mixed report. Revenue was up 33 percent year-over-year, but thatmuch slower than the 49 percent YOY gain it had a year ago, and the 59 percent it had in Q3 2016.

Facebook blamed foreign exchange headwings for$159 million in Q3, which was the difference between its miss and a beat on revenue. Mobile accounted for 92 percent of Facebookad revenue, up from 91 percent last quarter, so when you think of the social network, be sure you&re not thinking of a desktop website.

Facebook shares climb despite Q3 user growth and revenue

Long-term, Facebook can&t exchange growth in its core markets for expansion in Asia-Pacific and the developing world. Facebook average revenue per user worldwide is $6.09, but the regional differences are stark. It rakes in $27.61 per users in the US and Canada, and $8.82 in Europe, but just $2.67 in Asia-Pacific and $1.82 in the Rest Of World region. In fact, ARPU dropped 4 percent in the Rest Of World, indicating users there may be spending fewer minutes per day browsing the News Feed and seeing ads.

A Wild Earnings Call

Facebookshare price closed at $146.22 before earnings were released, still massively down from its $217 peak for before it announced user growth troubles and slowing revenue growth in Q2earnings report. Facebook shares climbed 2 percent upon the announcement of earnings, in part thanks to Facebook pulling in $5.14 billion in profit and it adding 1 million users in the North American region after going flat last quarter, but oscillated wildly throughout the earnings call.

There, Zuckerberg stressed that sharing is shifting towards private chat where users send 100 billion messages on Facebookapps per day, and Stories where people share 1 billion slideshows per day. He cited AppleiMessage and YouTube, but not Snapchat, as Facebookbig competitors going forward. Those comments drove shares down 5 percent, reversing early gains. But later, he noted that Facebook believes itfound the right formula for showing people more meaningful passive video, so Facebook will lift some restrictions on how many lucrative video ads it showed. That pushed Facebookshare back to 3 percent up in after-hours trading.

Facebook shares climb despite Q3 user growth and revenue

Facebook hoped to show that its business can keep growing even as amidst a wide range of troubles. It did note that &more than2.6 billionpeople now use Facebook, WhatsApp, Instagram, or Messenger each month& compared to 2.5 billion last quarter. It also revealed another new stat: &more than2 billion people use at least one of our Family of services every day on average.& The goal of both of these stats is to distract from Facebookown slow growth by reminding people that some of those users who leave are going to its other properties.

But still, the companyrevenues and profits have been overshadowed by the non-stop parade of scandals ranging from election interference to its biggest security breach ever. Next quarter we&ll see if the breach scared users away or if Facebook logging them out for safety led some to never log back in.

Letremember that the company should be lauded for investing so much to beat back fake news and election interference, and cutting back on viral videos and clickbait that juice engagement but are terrible for user well-being and society. It doubled its security and content moderation staff from 10,000 to 20,000 this year. They now make up over half the company, as headcount grew 45 percent year-over-year to 33,606. Twittershares soared on last weekprofitable Q3 earnings report, but itmade no such measureable commitment to fight harassment and misinformation. Facebook is still constantly screwing up when it comes to privacy and security, but at least itputting its ample money where its mouth is.

Zuckerberg says the future is sharing via 100B messages - 1B Stories/day

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To actually change the world, Big Tech needs to grow up

&Fierce competitor& is one of the biggest, and most culturally ingrained, compliments that exists in sports. The same is true in the technology world. However, as competitors originating from outside of Silicon Valley rise, so do the stakes for previously unchallenged tech firms, like Uber, Facebook and Google, to enter new markets responsibly. Companies that were once earnest startups helmed by say-anything, hoodie-wearing twenty-somethings are now big corporations with boards, stakeholders and tremendous impacts on society.

They need to start acting like it.

Amid mounting government and public pressures, tech firms famous for pushing far beyond boundaries now need to play by the rules when they enter new cities and towns. They now have to embrace more humble methods of conducting business and admit defeat when younger upstarts create better, faster innovations. Freshly relocated tech companies need to respect the indigenous innovation scene in a chosen location — not simply conduct headquarter operations somewhere else. They need to bring to every new market entrepreneurial thinking, jobs and a willingness to develop strong connections with public and private sector leaders.

The good news is that itnot too late for tech giants to learn to be responsible, self-aware competitors. However, a few central questions need to be answered: Will big tech companies begin to bring more to cities than they take Will they become responsible community partners building smart technologies in a way that respects new market values — especially around diversity, privacy and respect for peopledata Or will they use their heft to out-maneuver municipal authorities, outbid local startups for engineering talent and ship intellectual property and data back to headquarters

As Uberrebrand takes hold, for instance, CEO Dara Khosrowshahi needs to guide his organization toward working with municipal and community leaders — rather than coexisting with them at best. He and his team need to deepen their understanding of regulatory environments at the city level, play within the rules governing specific places and work to encourage homegrown tech talent in Ubernew markets to pursue career opportunities with international reach. Uber needs to back up the companynewly rolled out softer, safer image with concrete efforts to complement the innovation ecosystems already flourishing in cities outside of its hometown of San Francisco — and compete collaboratively in markets around the world.

Other tech giant founders, CEOs and executive teams around the world need to follow suit — regardless of whether actual suits are involved.

Success requires a balance of fierce competitiveness and humble respect.

Indeed, therea right way for tech companies to contribute to local causes and be good corporate citizens in general. The process starts with bigger tech companies establishing information exchanges with new communities that build trust and prioritize learning. After establishing operations and understanding the needs of communities surrounding them, tech companies need to prove their genuine interest in local innovation ecosystems. One way to do this is by donating money to a relevant charity or nonprofit organization that provides useful skill development to underserved communities.

Another, more humbling, option for tech giants is to invest in native startups building innovations that help them improve corporate citizenship — a technology that reduces their global carbon footprint, for example — and complement their own capabilities.

I am a serial entrepreneur and optimist. Thatwhy I believe that technology companies like Uber, Google and Facebook have a unique opportunity to deliver more than monetary investment into communities around the world. They need to assume responsibility for advancing innovation and talent upon arrival in a new city — and actively build programs that bridge location-specific digital, skill and transportation gaps.

Tech giants need to work with government and community peers to connect with local competitors already building the next generation of technology platforms. Success requires a balance of fierce competitiveness and humble respect. The entry of a tech giant to a new place should inspire connectivity, understanding and competition that lifts a communityentire innovation ecosystem.

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Apple(NASDAQ: APPL) has had a great 2018.

Even as the other FAANG stocks slumped, the trillion-dollar electronics company has continually satisfied Wall Street with quarter-over-quarter revenuegrowth. But will Applemomentum continue after it reports its fourth-quarter earnings on Thursday

The consensus, so far, is yes. Apple is expected to postrevenue of $61.43 billion (earningsper share of $2.78), an increase of 17 percent year-over-year and GAAP EPS of $2.78, according to analysts polled by FactSet. Investors will bepaying close attention to iPhone unit sales, which account for the majority of Applerevenue, as well as Mac sales, which accounted for roughly 10 percent of the companyrevenue in Q3.

The company reported its Q3 earnings on July 31, posting $53.3 billion in revenue, its best June quarter ever and fourth consecutive quarter of double-digit revenue growth, the company said.

At todayhardware event in Brooklyn, Applechief executive officer Tim Cook shared that the companyMac business had grown to 100 million monthly active users — a big accomplishment for the nearly 10-year-old product. Cook also showcased the new MacBook Airand introduced the newiPad Proand Mac Mini.

Not even Lana Del Reysurprise performanceat the event was enough to rile up Wall Street. Applestock was unreactive today, as is typically the case with hardware spectacles like these. Apple ultimately closed up about .5 percent. Thata better outcome than its last hardware event in September, which despite the highly anticipated announcements of the iPhone XS and Apple Watch Series 4,forced the companystock down about 1.2 percent on the news.

Can Apple finish 2018 on a high note We&ll find out Thursday

Applestock performance year to date

Year to date, Applestock has risen more than 30 percent from a February low of $155 per share to an October high of $229.

If it fails to meet analyst expectations on Thursday, itbad news for the stock market: &Apple is the last domino standing,& Market Watch wroteearlier today. &Its FAANG brethren have all crashed, even the mighty Amazon, which has slumped about 25% from all-time highs.&

If you missed todayevent, we live-blogged the whole thinghereand detailed all the new hardware here.

Apple Fall Event 2018

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Even Financial acquires Birch Finance, a credit card rewards startup

On the heels of a funding round to the tune of $18.8 million, Even Financial has acquired Birch Finance for an undisclosed sum.

Even offers products like a pre-approval API, real-time pricing, machine learning optimization, a product comparison and recommendation engine for consumers and more.Birch Finance, a TC Startup Battlefield alum thatraised $1 million earlier this year, aims to help people make the most of the credit cards in their wallets by telling them which cards will earn them the most points. It works by analyzing your transaction history to identify missed rewards opportunities. Evenplan with this acquisition is for Even to expand its offerings within the credit card space.

&The credit card market continues to expand with millions of consumers opening up hundreds of different types of credit cards every year for countless reasons,& Phillip Rosen said in a statement. &Birch already has one of the largest credit card databases and their technology perfectly complements our existing platform as we expand our offering to the credit card space. This acquisition will allow our partners to optimize the process of getting the right cards to the right consumers.&

Evenslate of partners includes Credit.com, a personal loans marketplace, The Penny Hoarder and Transunion. With the Birch team on board, Even will enable its partners to save on consumer acquisition while also scaling its credit card recommendation platform. At Even, Birch co-founder Alex Cohen will serve as senior director of the credit card marketplace.

In a statement, Cohen said, &We saw a clear synergy with Evenbusiness strategy and growth plans, and I&m thrilled to join Eventeam as we expand and scale our offerings into new areas.&

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