Technology

There was a fundamental difference about how these two technologies came to market that I think is tied directly to why one appears to be far more successful than the other. What is also interesting is that while there have been point successes with augmented reality in the consumer market with efforts like Pokémon Go, much of the success with both efforts has been in business with a specific focus on training and remote help for service and manufacturing personnel.

Augmented reality (AR) is when rendered content is intermixed with real world items; virtual reality (VR) is when the entire field of view is rendered. The entire class is called mixed reality.

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It doesn&t matter how many Macs, iPads, iPhones or even Surface devices you throw at your business. If you&re not prepared to change the way you do business then you&re probably living on borrowed time.

Think differently

We&ve seen numerous examples of huge technology deployments that fail to deliver the results expected of them.

I&d argue that in nearly every case, responsibility for that failure will ultimately rest in poor application of the technologies put in place.

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After four months &on the beach,& per his LinkedIn profile, Uberformer global head of business and corporate development has a new gig. Lime has hired David Richter (pictured) as its first-ever chief business officer and interim chief financial officer.

Based in San Francisco, Richter will be overseeing the bike- and e-scooter-sharing startupbusiness operations. Richter spent more than four years at Uber leading the ride-hailing giant&sglobal business development, corporate development, experiential marketing,autonomous vehicle alliances and brand relevance teams. He left in May after expressing frustrations with a series of departures in his group, according to The Information.

&As Lime continues to grow, David will bring in unparalleled expertise, particularly in the realm of business development and corporate partnerships, as well as in managing our overall business strategy and deal flow,& Lime co-founder and chief executive officer Toby Sun said in a statement. &His leadership experience, coupled with his keen understanding of the fast-moving shared mobility industry will be a huge advantage to our company as we continue to expand our global footprint.&

Lime is said to be completing the fundraising circuit right now, asking investors for a valuation north of $3 billion. The company, which entered the unicorn club in June, has raised a total of $467 million to date from GV, Andreessen Horowitz, IVP, Section 32, GGV Capital and more.

The company is using the buckets of capital to expand beyond bikes and scooters. Last Monday, rumors emerged that it was planning a brick-and-mortar push. The company confirmed that it would indeed build scooter &lifestyle stores&in major U.S. and international markets, starting with Santa Monica, Calif.

The next day on stage at the JD Power Automotive Roundtable, Lime announced its official foray into car-sharing. The company has since applied for a car-sharing permit in Seattle and plans to rent out small electric vehicles, which itcalling &transit pods,& by the end of the year.

According to Axios, Lime plans to spend $50 million on the pods, which will cost $1 for consumers to start, plus an additional 40 cents per minute.